For any business owner with what they believe is a compelling website, there’s nothing more frustrating than driving no traffic whatsoever. After investing hundreds and thousands of dollars, it certainly hurts to know that you can’t attract your target audience. You find the layout, colors, content, and overall visual appeal to be very striking — so what’s the problem? Clearly, your website’s purpose has not been served. Maybe the web design agency you hired lacked the proficiency in effective internet or search engine marketing. To help you with your ordeal, try to educate yourself with these sets of information:
1. Keep your web design simple.
A simple design doesn’t mean it’s boring. Simplicity in design is removing all unnecessary elements that contribute nothing to the entirety of a website. A simple design usually consists of a clean layout, a three-color scheme, and plenty of white space. A clean layout features a few stand-out element and mainly relies on the color scheme and white space to create drama and interest.
A simple web design isn’t overwhelming, especially to first-time visitors. With a less complicated design, users will be able to keep their focus on the content and won’t get distracted by unnecessary widgets.
Simple web designs also have more streamlined codes that allow a minimal number of stylesheets and other components to result in fewer HTTP requests and reduced waiting time. This also makes it possible for the site to load consistently on mobile devices, tablets, and other platforms. If your website takes more than a few seconds to load, visitors are prone to click away impatiently.
2. Use keywords to increase your site’s chances of appearing on Google.
Although it does happen on some occasions, people won’t just stumble onto your website by accident. You have far more competitors online than you do in your local area. The primary way people find your site is by searching on search engines like Google, Yahoo, and Bing. If you don’t use the right keywords, you won’t rank well enough for to appear in the SERPs, and people are unlikely to find you.
Keywords help search engines decide whether your articles, YouTube videos, or website will be discovered by online users searching for businesses.
3. Use Meta Tags.
Meta Tags are the most basic elements of SEO. Meta tags are the words hidden within your code. People browsing your website will not be able to see them, but they are certainly there. It is, as Danny Sullivan puts it, a legal way of hiding words in your web pages. Search engines still read them to get a summarized idea of what your site is about and what exactly your keywords are.
These two are the meta tags that should be on every page no matter what:
- Title tag. The title tag contains information that’s critical to both SEO and user experience. It briefly and accurately describes the topic and theme of an online document You should always have a title tag on every page.
- Meta description. The meta description tag describes the page to searchers as they read through the SERPs. This tag does not necessarily influence ranking, but it’s vital regardless. It’s the ad copy that determines if users will click on your result. Keep it within 160 characters and write it to catch the user’s attention.
4. Have great content.
The content of your website is important since it communicates your company’s goals, visions, and services. Search engines love content, most especially when frequently updated. If you want to attract people to visit your site, it’s crucial to provide content that people want to read or see. Similarly, Google’s job is to find relevant content for their users.
5. Make your website easy to navigate.
How easy it is to navigate a website can profoundly affect traffic, especially for robust sites with many pages. Site navigation typically includes a navigation bar or list of labels that distinguish the different pages of a website. Good navigation should be easy to find and comprehend, making for quick and easy travel throughout the website’s many pages. Most often than not, overly simplified navigation maximizes ease of use for a broader range of online visitors. Your website navigation should be so intuitive and effortless that even your grandmother can understand it.
6. Use internal links and backlinks.
Internal links on a web page will help viewers engage with your website longer, and it may even encourage them to become a customer or follower. Internal links are often used as a call-to-action. For example, a website might prompt a viewer to read more about a topic by attaching an internal link related to the current page. Site owners may also ask a visitor to contact them for more information. These are two strategies that initiate an action, thus the term.
When it comes to external links, quality and quantity matters. Adding safe and informative external links to your pages will improve the overall credibility of your website. Linking to other websites will not jeopardize your PageRank as long as the content you’re linking to is relevant and valuable. Valuable external links also help improve the authority of your website by providing a viewer with references.
7. Be where most of your customers are.
Facebook, Twitter, and other major social media networks are where people are — especially your target audience. It doesn’t matter if your target is people in their late 60s. As a business and site owner, it’s crucial for to have Facebook and Twitter accounts linked to your website. Remember to do regular updates by posting statuses, responding to comments, and uploading images.
It will take quite so time for someone with little to no experience in web design to implement everything in this article. What if you can’t afford to wait any longer and need to apply the necessary changes on your website? Here is the solution: hire a reputable company that will create a standout website for you.
Increase Traffic by Optimizing Your Website
Without proper website optimization to back up your design, it can be difficult to drive traffic to your site. If you need help attracting visitors, let PrimeView step in. We increase click-through rates by creating informative and keyword-relevant title tags and meta descriptions, among others. Call us at 480-970-4688 today.