THE FUNDAMENTALS OF SOCIAL MEDIA
SOCIAL MEDIA BUZZ
Measuring social media buzz is not and should not be limited to tracking of blogs. Review activity for public sentiment, including negative and neutral commentary. Observe trends in responses and ultimately, behavior. This allows for a clear view of where to concentrate activity, at what level, and with what voice across marketing, sales, service, and PR.
SOCIAL MEDIA CHANNELS
To build strong social media channels one should utilize tools like RSS feeds, information sharing buttons, polling tools, videos and images to help the content travel through social media.
Set-up and Maintain Social Media Accounts (i.e. Twitter, Facebook, LinkedIn, etc)
User generated content channels – determine your most influential channels and maintain your presence by creating an account and engaging in conversation on topics related to your site as well as brand related issues.
FEEDING THE NETWORK
Content strategies that work and maintenance of the network, via delivery of the content
BUILDING YOUR BUZZ
Online PR, Bloggers’ Reviews, Submit Blogs to distribution channels, Social Media Distribution targeted directly channels (100 to 1000 viewers)