A good user experience (UX) on your website results in happier visitors, more leads, and boosts your conversion rates. Our web designers and developers have a full understanding of the many design principles that come together to create a great user experience.
Research is an important part of any design and development project. We analyze all the elements of design from a user’s perspective and take into account the needs, wants and expectations of your business and its customers.
With these understanding we create a website tailored to your business that is:
- Easy for visitors to access
- Easy to understand
- Simple to navigate
- Designed for conversion
- Aesthetically pleasing
When your website has these qualities, it will have better conversion rates and make interacting with your business a pleasurable experience for your visitors.
Most consumers see a good user-experience as an important factor of their customer journey. They also say a seamless experience across all devices is very important. User experience revolves around usability, information architecture, visual design, navigation, mobile responsiveness, and other elements. It even involves “minor” details. For example, did you know that choosing a specific blue over some other hues amounted to an additional $80 million in annual revenue for Bing?
Why is UX so important?
People have short attention spans when it comes to deciding whether to explore a website. You have about 8 seconds to make site visitors understand your value proposition and convince them to stay on your site. It has become more difficult to capture a users’ attention because of the tremendous amount of content increasingly available on the Internet for them to see.
This makes it important to have a useful and easy to navigate website. Most users don’t have the patience to try to go through complex steps to get what they want. If it takes too much time or effort to discover how to navigate through your web site, chances are they are just going to leave.
Common usability issues
There are many usability issues that can prevent visitors from finding what they want online, which results in unhappy users, a high bounce rate, and lost revenue. Some of these include:
- Asking users to do too much
- Navigation that is confusing
- Many technical errors
- Non-responsive or unintuitive interfaces
- Slow download times
- Unclear calls to action
Overall, users should be able to intuitively navigate through your site with clear pathways and be able to complete all primary tasks without requiring any explanations.
Keep visitors coming back
If your website is lacking in aesthetic, content, relevancy, or overall functionality, it will be difficult to keep visitors coming back. PrimeView’s web design and development solutions can help give your site an overall boost. If we develop a website for you, we make sure your visitors will have a great user experience.
If we are upgrading your site, we will optimize the UX. This two-step process of analysis and implementation looks at all the elements of your site. When we detect anything that would give site visitors a negative experience while browsing, we will implement solutions.
Contact PrimeView – We promise a great user experience!
By applying the best practices of UX to your website, you will have a more positive reaction to your business as well as a better user engagement with your services or products. Let the web design and development expertise of PrimeView make your business a user-friendly customer magnet!
Call us today at 480-800-4464 or fill out our online form to request a free proposal.