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A lot of people think that social media marketing and community management are interchangeable terms – and since both deals with social media, it is easy to understand the confusion. You would be surprised at the number of queries we receive about this, as well as if companies should look...

In a previous blog, we talked about the pillars of social media marketing, such as social media optimization, social bookmarking, social networking, and blogging. Today we will talk about the other components that help make a successful campaign – such as press releases and video distribution. Press Releases Social media...

Social media marketing (SMM) is defined as “a form of Internet marketing that utilizes social networking websites as a marketing tool. The goal of SMM is to produce content that users will share with their social network to help a company increase brand exposure and broaden customer reach,” according to...

A domain name is a website’s address. Think of it as real estate online. It is virtually where your brand conducts business and takes up residence. Your own domain is where your clients buy. It’s where you build authority and expertise. This is why it is important to select the...