Have you been wondering if you still need SEO this year, given that you’ve ranked well in the past thanks to your competitive SEM plan? Or are you wondering if you need SEO in the first place, considering that you’re already doing well? The answer to both questions is a...

Google announced the inclusion of ads in the local three-pack during the SMX Advanced Local Workshop held last June. As of now, this change have only been seen on mobile. The new local ad inclusion is paid real estate on top of the SERP, and appears before the local pack....

The social media scene is being deluged with so-called “viral” posts, which spread so far and wide in social media platforms that they are now being considered as good vehicles for online marketing campaigns. What is a viral social post? Simply put, it is the online equivalent of word-of-mouth marketing....

Back then, website design was much simpler because the internet was only accessible through desktop and laptops with standard dimensions. However, as technology evolved, business owners need to stay updated and have their developers design a more fluid and interactive website because most of today’s phones, laptops, and tablets come...

Google has just tweaked its Maps feature, bringing new improvements that highlight local search ads. This is a great advantage for businesses, since it means that another avenue for internet-inspired marketing and advertising has opened up. In addition, having a search presence in Google Maps will also help in your...