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ADA Compliance: A Primer and its importance

ADA Compliance: A Primer and its importance

The Americans with Disabilities Act or ADA calls for businesses and service providers, profit and nonprofit, to make their products and services accessible for people with disabilities. Websites and digital media are not exempted from this law. In fact, compliance with the ADA applies to all companies with at least...

Rocking the Boat: Social Media Marketing for Small Businesses

Are you wondering how other small businesses use social media to generate more sales? Time and resources are small business owners’ personal demons. As you finish reading this article, you will get an insight of the magic behind the success of small businesses in social media marketing and will give...

How AdWords can Help your Business Grow

If you haven’t set up an AdWords for your business yet, then you are most probably lagging behind in the marketplace. AdWords is one of the most effective tools to advertise your business online. It is a service provided by Google, which is you know, THE search engine. This tool enables...

Launching an Ecommerce Store? Here is What to Do Right From the Start

It comes as no surprise that more and more people are putting up an ecommerce store. More folks these days would rather skip traffic altogether and are buying everything online. Putting up an ecommerce store is a great way to start a new venture and can be very profitable for...

What is more effective: Organic SEO versus Social Media Marketing

Are you curious if SEO is better than social media campaigns? With the continuously evolving method of getting noticed on the web, which of the two methods can help in the long run? What is their edge over each other and what should you adapt? Can you both use SEO...

Secure Your Website With SSL Encryption, or else!

What is HTTPS? Everyone should be familiar with HTTP – Hyper Text Transfer Protocol, the basis of data communication for the entire internet. Every web address begins with HTTP. The addition of the “S” for “Secure” indicates that three extra layers of protection have been added that protects the integrity...

Jumping On the Bandwagon of Content Marketing

“Every time we start a new project, we always ask ourselves the same question: What can we do better and different?”  -Ricardo Guadalupe, Hublot CEO Gone are the days when traditional marketing dominated the business arena. With new technologies on the rise, companies are now ditching the drab static brochures...

Web Design: 3 Basic Elements your Site Must Have (Part 1)

When working with a web design company or a web designer, there are three basic elements your site must have that you should watch out for. These elements can help give your clients a better experience on your website, in a way helping you push them towards the action you...

DIY Search Engine Optimization

One can have the most beautiful, fancy website in the world, but if it isn’t Search Engine Optimized and doesn’t have an effective ongoing SEO campaign – no one may ever see it. Very few people searching for your product or services will look past the first one or two...

Responsive Websites vs. Mobile Websites

Mobilize Your Forces! Google gets over 100 billion searches a month. 50% of those searches come from mobile devices. This doesn’t include searches made on devices with screens larger than 6 inches such as tablets. Any business that is serious about digital marketing and growing leads, must understand by now...
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