Blog

Six Ways to Respond to Negative Reviews

An article on Our Social Times talks about how 71% of customers post their complaints online when the services or goods they received failed the usual level of service they are used to. What is surprising to note is that 23% post comments for pure vengeance, while 30% post their...

Call tracking: An Overview

Call tracking: An Overview Are you baffled by the low numbers on your digital advertisements, but your balance sheet says you are actually bringing in more business than ever before? One of the common challenges digital marketers face is that they are unable to pinpoint exactly where each conversion comes...
Responsive Web Design for Mobile and Desktop

If Content Is King, What Is Web Design?

“Content is king,” is a saying going around in the digital marketing industry. Almost everyone has undoubtedly heard this phrase, along with the simple truth that web content is the reason why people end up in web pages developed by designers. But if content is deemed king, where does it...
Past Web Design Trends

Web Design Trends that have Failed

Web design does not go the way you expect them to, one hundred per cent of the time. There are such things as web design trends that have failed. Here are a few of them that you may still see these days. Who can predict whether a design trend will...
Landing Page for Pay Per Click Campaigns

Seven Reasons You Need Landing Pages in Paid Search

So you’re doing paid search marketing—that’s very well and good. At a time when the competition for views and interaction with potential and existing customers is at its all-time high, getting a boost where it matters most is the clear way to go. Truth be told, your efforts on pay-per-click...
How to choose a right logo for your business

How To Choose The Right Logo For Your Business

Many people think choosing a logo for their business is as easy as coming up with a picture for their Facebook profile. It’s got to be okay if it looks pretty or edgy enough, right? That’s where most people make a crucial mistake. Choosing a logo takes much, much more...
9 Common Web Design Mistakes

9 Common Web Design Mistakes

It can be disappointing to run your own website. You invest all your effort, money and time only to reap disappointing results. The millions of site visitors you expected was merely a handful. Plus, those who checked out your site ended up leaving without clicking on any links. In situations...
13 Reasons Your Business Needs a Website

13 Reasons Your Business Needs a Website

Have you been operating a thriving business for years without a website? Have you been wondering whether you do indeed need a website? You might think that with all these years of business success, who needs it? Whether you are operating a small or a large scale business without a...
Social Media Platforms

The Differences of Social Media Marketing and Community Management

A lot of people think that social media marketing and community management are interchangeable terms – and since both deals with social media, it is easy to understand the confusion. You would be surprised at the number of queries we receive about this, as well as if companies should look...
Social Media Networks

The Pillars of Social Media Marketing Part 2

In a previous blog, we talked about the pillars of social media marketing, such as social media optimization, social bookmarking, social networking, and blogging. Today we will talk about the other components that help make a successful campaign – such as press releases and video distribution. Press Releases Social media...
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