Blog

Marketing Trend: 9 Reasons Your Small Business Should Work with Influencers

Influencer Marketing is a popular marketing strategy in the age of social media and all that is digital. It focuses on using leaders or highly influential individuals to spread the word about a brand’s message. Several people on the internet gain thousands, if not millions, of loyal followers who buy...
5 Steps to GDPR Compliance for U.S. Businesses

5 Steps to GDPR Compliance for U.S. Businesses

Several organizations in the U.S. and around the world are bracing for the implementation of the European Union (EU) General Data Protection Regulation (GDPR). Regardless of where your business is based, the regulation affects you if you are providing products or services to EU citizens and organizations. Your lack of...
Why Prospects Exit Your Website In Seconds

Why Prospects Exit Your Website In Seconds

Do you ever wonder why people press the back button within seconds after landing on your page? It can be frustrating when you accomplished designing a great website with all the best details. You even edited the content ten times over and believe that your pages are true masterpieces. So,...

Google Penalty: How Your Small Business Can Recover

When you think of search engines, the first thing that immediately comes to mind is Google. It is synonymous with the internet, and the word itself has become a verb. Today, instead of people saying “search for local businesses,” they say “Google local businesses.” The search engine king has dominated...
video marketing

Video Marketing Gone Wrong (And How to Fix It) Part 2

Today, video in web content encompasses several other marketing campaigns. Videos are extensively used to promote brands and businesses. In fact, marketers from all over the world have recognized the effectiveness of video, utilizing its conversion-driving power to attract prospects and turn them into customers. According to a HubSpot Research,...
Video Marketing Gone Wrong

Video Marketing Gone Wrong (And How to Fix It) Part 1

As a marketer, you understand how challenging it can be to provide new and unique ways for your product or service to stand out amidst a sea of competitors. In hindsight, video marketing is nothing new — but it can prove as a unique, powerful, and efficient aspect of a...
Convert Today The Best Words to Use In Your Call-To-Action

Convert Today: The Best Words to Use In Your Call-To-Action

Do you want to improve your conversions without spending a ton of time testing different designs and layouts? According to Optinmonster, you could see a 12.7% increase in your conversion rates by adding a few power words to your call-to-action (CTA). The words you write on your CTA can break...
Make A Sale: 7 Calls-To-Action to Try on Your Blog

Make A Sale: 7 Calls-To-Action to Try on Your Blog

A call to action (CTA) is a statement designed to get an immediate response from website visitors and readers. It’s a critical part of any successful marketing strategy, acting as a sales pitch that drives measurable results. CTAs are generally found at the bottom of a blog post, or sometimes...
ecommerce site

Characteristics of a Successful Ecommerce Design in Phoenix

Everything is digitized nowadays — including shopping. The rise of ecommerce sites within the last decade has made it easier for customers to purchase items with just a few scrolls and clicks, and without ever having to leave their homes. Shopping has never been more convenient, with deliveries coming in...
checklist

SEO Checklist: Fundamentals for 2018

Whether you’re launching a new website or want an existing site to thrive, it’s crucial to have a technical SEO checklist. A thorough list ensures that your site’s core search engine optimization drives measurable conversions. Without a checklist, you increase your site’s risk of underperforming in organic search, resulting in...
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