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Influencer Marketing is a popular marketing strategy in the age of social media and all that is digital. It focuses on using leaders or highly influential individuals to spread the word about a brand’s message. Several people on the internet gain thousands, if not millions, of loyal followers who buy...

Do you ever wonder why people press the back button within seconds after landing on your page? It can be frustrating when you accomplished designing a great website with all the best details. You even edited the content ten times over and believe that your pages are true masterpieces. So,...

When you think of search engines, the first thing that immediately comes to mind is Google. It is synonymous with the internet, and the word itself has become a verb. Today, instead of people saying “search for local businesses,” they say “Google local businesses.” The search engine king has dominated...

Today, video in web content encompasses several other marketing campaigns. Videos are extensively used to promote brands and businesses. In fact, marketers from all over the world have recognized the effectiveness of video, utilizing its conversion-driving power to attract prospects and turn them into customers. According to a HubSpot Research,...

Do you want to improve your conversions without spending a ton of time testing different designs and layouts? According to Optinmonster, you could see a 12.7% increase in your conversion rates by adding a few power words to your call-to-action (CTA). The words you write on your CTA can break...

A call to action (CTA) is a statement designed to get an immediate response from website visitors and readers. It’s a critical part of any successful marketing strategy, acting as a sales pitch that drives measurable results. CTAs are generally found at the bottom of a blog post, or sometimes...

Whether you’re launching a new website or want an existing site to thrive, it’s crucial to have a technical SEO checklist. A thorough list ensures that your site’s core search engine optimization drives measurable conversions. Without a checklist, you increase your site’s risk of underperforming in organic search, resulting in...