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video marketing

Video Marketing Gone Wrong (And How to Fix It) Part 2

Today, video in web content encompasses several other marketing campaigns. Videos are extensively used to promote brands and businesses. In fact, marketers from all over the world have recognized the effectiveness of video, utilizing its conversion-driving power to attract prospects and turn them into customers. According to a HubSpot Research,...
Video Marketing Gone Wrong

Video Marketing Gone Wrong (And How to Fix It) Part 1

As a marketer, you understand how challenging it can be to provide new and unique ways for your product or service to stand out amidst a sea of competitors. In hindsight, video marketing is nothing new — but it can prove as a unique, powerful, and efficient aspect of a...
Convert Today The Best Words to Use In Your Call-To-Action

Convert Today: The Best Words to Use In Your Call-To-Action

Do you want to improve your conversions without spending a ton of time testing different designs and layouts? According to Optinmonster, you could see a 12.7% increase in your conversion rates by adding a few power words to your call-to-action (CTA). The words you write on your CTA can break...
Make A Sale: 7 Calls-To-Action to Try on Your Blog

Make A Sale: 7 Calls-To-Action to Try on Your Blog

A call to action (CTA) is a statement designed to get an immediate response from website visitors and readers. It’s a critical part of any successful marketing strategy, acting as a sales pitch that drives measurable results. CTAs are generally found at the bottom of a blog post, or sometimes...
ecommerce site

Characteristics of a Successful Ecommerce Design in Phoenix

Everything is digitized nowadays — including shopping. The rise of ecommerce sites within the last decade has made it easier for customers to purchase items with just a few scrolls and clicks, and without ever having to leave their homes. Shopping has never been more convenient, with deliveries coming in...
checklist

SEO Checklist: Fundamentals for 2018

Whether you’re launching a new website or want an existing site to thrive, it’s crucial to have a technical SEO checklist. A thorough list ensures that your site’s core search engine optimization drives measurable conversions. Without a checklist, you increase your site’s risk of underperforming in organic search, resulting in...
web design

How to Handle Revision Requests for Web Design in Phoenix

According to Adobe, 59% of global consumers would rather engage with content that’s beautifully designed as opposed to simply designed. Additionally, they reported that nearly 9 out of 10 mobile users would switch devices or stop viewing content altogether if it fails to meet their quality, length, and formatting expectations....
social media

Social Media Sites Dominating the 21st Century

Over the years, there has been a significant shift in the world’s most popular social networking sites, and they’ll continue to change as time moves forward. Old social networks are bound to transition or fade out of popularity, some will stick around as they evolve, and new multinational technology and...

Why You should Invest in Professional Photography for your Google Business Photos

Earning the trust of customers can be very tough, especially in this day and age where everything is done online. If you are a business and you want to attract more customers or maintain a pristine online reputation, you need two things: stellar reviews from your customers, and maximum visibility...

Should you spend more than $10,000 on a leading web design agency in Phoenix?

Owning a website entails more than a web domain and filling it with content. It has been said that content is king, but web design is the crown, scepter, and jewel-encrusted throne. This means that no matter how compelling your copy and content is, your website needs a good design...
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