Content marketing is all about providing quality information that’s helpful to your target audience and delivering that message in the most effective way. However, written word alone can only go so much, and in today’s digital landscape, it may not be enough to compel users to read until the end and see what you have to say. That being said, how can you improve your content to pique enough user interest, so that you can drive your point across and create an impact?
Quick answer: Present your content with the help of visuals.
Why Visuals Matter
Incorporating visuals in your content marketing strategy is worth considering because 90% of information that the brain receives is visual. More so, it is found that 43% of presentations are more effective when they are accompanied with visual materials.
Clearly, adding more visual elements to your content can help improve your exposure and user engagement. To help you get started, here are seven types of visuals that can be essential to your content marketing efforts.
Articles with images get 94% more views than articles that relied on text alone.
Photos can reinforce your written content and helps break chunks of texts, which makes information more readable. When using photos, remember that it should be related to what you’re talking about. More so, they should be composed and shot well, so that they would be more interesting and pleasing look at.
It’s advisable to capture photos on your own, so that it can incorporate character or traits that are inherent to your brand. If not, you can choose beautiful images from free online sources such as Pixabay, Morguefile, and Flickr.
Infographics are a good way to present study findings, statistics, and complex information in a way that users can easily grasp and understand. So instead of going through long texts, infographics presents all that essential information at a glance.
There are crucial factors that affect how effective your infographics would be, such as colors, layout, font, and sources. Visual elements should be cohesive and embody what the point is all about. You don’t simply create an icon or element “just for the sake of design”. Every element in your infographic should have a rationale and relation with the data presented.
Each day, there are 4 billion video views on YouTube. That’s a lot of potential audience that you can tap.
Just like infographics, videos provide a smart and entertaining way of presenting content in a short period of time. Because it allows for movement, videos can invoke more impact through motion graphics, visual effects, and musical scoring.
Videos can be used to communicate different types of information such as how-tos, demonstrations, testimonials, facts, and statistics.
4. Quote Cards
Content marketing is not restrictive to your niche alone. In order to reach more people, you need to sometimes appeal to their emotions, and quote cards can do the trick.
Quote cards, as the name suggests, are illustrations or images that contains a quote. They can be easily shared in social media, because typically, these sayings invoke a universal truth—making it easy to relate to.
In creating quote cards, use your company’s color scheme and font, so that it will be cohesive with your branding. In addition, you can also choose sayings that somehow reflect your values as a brand or service provider.
Screenshots provide a good way to validate content. For instance, if your information claims that a particular marketing strategy works well on Facebook, providing a screenshot showing the technique being implemented along with the level of engagement it generated (number of likes or comments) will drive your point across. Just the same, if you’re offering a tool, may it be an app or software, a screenshot can be the best visualization tool to illustrate a particular feature and why it’s valuable.
6. Data Visualizations
Data like statistics and research findings adds more credibility to your content, but reading them in textual form make them hard to grasp. If you have such information within your article, you can turn them to visualizations like charts and graphs so that people can easily understand why those figures are important.
7. Tips and How-To’s
Internet users can’t resist helpful content. So, if you have step by step guides, hacks, or tips, you can break down that information into images to make it more appealing to your audience. Again, the trick is to provide clear images, so that users can easily follow your tips or instructions for a recipe, hairstyle, or a DIY activity.
Content marketing is not boxed within the realm of the written word. Play up the ways you deliver content and try spicing it up with stunning visuals to boost engagement and reach more people.
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