PPC 101

Peter A. Liefer II | Posted: December 3rd, 2012 | Updated: July 24th, 2019

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Pay-Per Click advertising is the “beyond” level of direct marketing. It is a form of advertisement that your ads will show up on the “sponsored links” section. Advertisers don’t pay for the ads to appear, they only pay if a user or a potential customer clicks on the ad that leads to your website landing page. Advertising online is an extremely powerful tool especially if you are running a business. It’s the easiest way to generate traffic to your site, fastest way to reach your customers on the services you offer or even getting an instant sale on your products and retain your profits. However, it demands experience and time to be successful.

It’s no joke advertising online because if you don’t know what you are doing you can easily lose a lot of money. Online advertising is not for everyone. It is like going on a battle field and facing numerous competitors. It is not all about bidding to get the top spot, there are methods to have an effective advertising online.

Google AdWords, Yahoo! Search Marketing and BING Microsoft AdCenter are the top three largest networks and advertisement providers online. But among all the PPC providers, Google dominates the entire web with a total of 74% of consumers use Google Search Engine.

How familiar are you with the pay-per click process? There is more to the pay-per click process than you may know. There are best practices to get an effective Pay-Per Click advertising by determining website landing page, products and services relevance to the keywords, building effective ad copies and a lot more.

The advantage of pay per click advertising is that the ads can be set by bidding on its position but it doesn’t mean that being on the top spot is the one who wins the competition; another thing is that the ads can become visible on the first page in an instant. Pay-per click gives you options like doing testings, pausing or deleting the keywords that are found to be ineffective. Selecting ineffective or negative keywords can cost you an enormous amount of money.

We at PrimeView have a dedicated PPC team that will safeguard you against common PPC mistakes; provide their experienced insight and much more. Our company has created various PPC packages at different price points so you can choose the one that best fits your company’s needs and maximize the effectiveness of your PPC campaign.

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