HOW DOES PPC WORK?Unlike Search Engine Optimization (SEO), PPC is a paid technique. It works by bidding on keywords relating to your niche and creating ads for them that will appear on the SERP each time that phrase was keyed in. There’s a corresponding fee each time your ad will be clicked on. In other words, PPC is like paying for visits to your website.
A PPC campaign is a strategic way to boost visits to your website. It is easy to set-up and track, which allows you to make modifications along the way as you see fit.While PPC requires a certain amount, it is still one of the strongest marketing tools on the internet, because it broadens your reach and targets the right audience. Running a PPC campaign gives you total control of your money. You can set up a budget and modify daily spending caps and keyword bids so your budget can run short, for weekend sales, or longer campaigns of a month or more.