Notable Web Design Trends to Keep in MindPeter A. Liefer II | Posted: September 25th, 2013 | Updated: October 17th, 2018
Each year, web designers watch out for a set of trends that surface the internet and use it as inspiration to develop client websites. Many ideas that have been inspired by these trends have come to fruition from that point onward and have even resulted in new trends.
The influence of design on a consumer is usually just a reflection of the web culture in which citizens have grown accustomed to. Web design trends are largely directed by popular ideas and expectations in the design community.
Nevertheless, the design trends do not automatically mean they are the most effective and most successful designs, but only that they have been generating enough buzz to be considered notable. Each designer and design enthusiast is entitled to his or her own opinion, which may not necessarily be in accordance with the trends in this post.
Responsive Web Design
A responsive layout is becoming more and more important when it comes to marketing a brand or a business, as more and more mobile devices are being released in the market. Now there are over a billion smartphone users worldwide that search for products and services online.
This trend is focused primarily on designing sites and web pages to adapt to all forms of media devices, whether they are desktop PCs, tablets, or smartphones. The idea is to design a website in a way that a person can view that site using any device and access it with ease without experiencing setbacks.
You can tell if a website is responsive if it runs smoothly on all types of environments, most especially mobile browsers. Many responsive websites can make use of 3D graphics and state-of-the-art illustrations and incorporate them into the layout. Regardless of the platform or the device where the site was opened, the website would still appear the same on virtually all aspects, from the graphics to the overall layout.
A conventional website that is designed solely for a desktop PC will not provide the same quality experience and ease of access to a visitor when viewed from a mobile phone or a tablet. The challenge for website designers is to develop a uniform scheme that is both fluid and dynamic. Mobile devices come in different shapes and sizes, which means a variety of screens that web designers need to adjust in order to achieve the topnotch design.
When one talks about retina support, the first thing that comes to people’s mind is high-quality graphics in a device. Because mobile device and PC manufacturers belong to a highly competitive industry, every single firm is on the lookout for the latest developments in technology that they to the products that they are offering.
This is why along with responsive design, devices with retina screens are among the most prioritized for production by mobile giants such as Apple and Samsung. Retina screens have double the density when compared to an average LCD. This means that the number of pixels that can be fitted in one area is double the capacity of an ordinary LCD screen. The result is an improved image quality that mobile device users
Web designers that are working on websites that would cater to retina devices need to create two sets of images in order to achieve the right image that will look very sharp and crisp on a retina screen. The first step would be to create an image sample at double the standard resolution and then save the standard version at 50% of the size. The bigger image would then have to be scaled down to the original resolution.
With fixed headers, site visitors are able to scroll down a particular page while still seeing the main header, which provides navigational support that can send them back to the homepage or move on to another section of the site. By using the CSS fixed position attribute, web designers are able to staple the header bar onto any website. Although this is not exactly a new trend, it is only now that it is becoming more and more evident among several websites.
What makes fixed headers so popular and appealing to web designers and clients is because they can be applied to virtually any website, from social media network sites to blogs, as well as company websites. There is no limit to the kind of design and it can be easily paired with the overall layout of the site.
Fixed headers is closely becoming one of the most important parts of a website. It also provides excellent aesthetic appeal, not to mention gives site visitors a more positive user experience. Without a fixed header, site visitors who have scrolled down to the bottom of the page would need to scroll back up or use a keyboard shortcut to access the main header. Now they can go back to the homepage without having to go very far to navigate other parts of the website.
Larger-than-Life Photo Backgrounds
Photo enthusiasts, as well as photographers, would love and benefit from this web design trend. There are many discussions regarding this trend and how it is very much a great way to capture the attention of site visitors, as big, high-resolution background images are much more nice to look at than regular colors or gradients.
Web designers can choose from a myriad of photos and choose one that best represents their client’s company and the industry that they belong to. When properly blended into a specific layout, this design strategy can really give websites the upper hand in internet marketing.
Minimalist Landing Pages
A minimalist landing page usually has simple text and background that any site visitor would be able to easily comprehend. The main purpose of a landing page is to obtain new leads for a client’s product or service. Many designers tend to use landing pages that have more than the necessary design needed to attract potential buyers. However, the most recent trend in designing landing pages are more focused now on a minimalistic style. The goal is now to keep everything simple and straightforward so that visitors can focus on the core product.