Just like the world of glitz and fashion, web design trends come and go, and it can be difficult to determine which trend will remain relevant in the next few years. Keeping up with the latest trends may keep you on top for the moment, but considering how fast technology evolves, don’t be surprised if your website soon becomes outdated.
Following proven and tested trends, as well as creating an easy and seamless user experience, can solve your web design dilemmas. These days, you won’t have to worry about giving your site regular makeovers as long as you keep it simple, responsive, accessible, and designed for the long haul. Nevertheless, trends do not automatically mean that they are the most efficient and most successful designs, but only that they have been generating enough buzz to be considered notable. Each designer is entitled to his or her own opinion, which may not necessarily be in accordance with the trends in this post.
1. Mobile Compatibility
If our day to day lives didn’t involve working, most of us with office jobs would be entirely reliant on smartphones. It’s through mobile devices that we research, shop, and pay our bills. Because of the smartphone phenomenon, a responsive, mobile-compatible website is a must. Google even went as far as creating Mobile Optimization Guidelines, and if you fail to comply, you may see a decline in your rankings. Designers need to get their creative juices flowing and think of the best ways to showcase their content on different shaped screens with different capacities. Here are a few things to keep in mind when designing for mobile:
- Content should never pop in and out depending on what device a user is on. Nothing is worse than reading something on a desktop and then going to check it later on your mobile, only to realize that it’s not even there. As long as the content remains consistent, it’s okay to prioritize the content differently. If someone is browsing through your website on a mobile device, they are usually in a rush to look for something specific, and it’s important for them to be able to get that information as easily as possible.
- If your website takes longer than a few seconds to load, your bounce rate must be going through the roof. Fact is, 40% of people abandon a website that takes longer than three seconds to load. To speed things up, go and get rid of unnecessary videos. Background videos that play automatically take a long time to load, and it’s pretty much the same with large graphics. A mobile-compatible design should be as simple as possible.
- Design elements such as menus, buttons, and links should be considered and designed for the tap of a finger, never the click of a mouse.
2. Classic Diversity
With sites like Wix and Squarespace allowing everyone to conjure their own website, it has become incredibly easy to succumb to pre-made, beautiful design templates. The problem here is, with so many other people utilizing the same template, it becomes difficult to stand out. For designers and business owners alike, don’t be afraid to break the mold and go for a design that’s different from the rest. Stay true to what makes a great site, but go ahead and design something bold, yet classic. Try a different layout, introduce new graphics, add your own design flair here and there without getting so lost in the design that it begins affecting user-experience.
3. Hero Image and Video
Instead of incorporating headers often seen in traditional web designs, the trend of using a hero image fills the screen to captivate users. When using a hero image, it’s better to minimize the amount of information on the page to make the image stand out and fulfill its purpose. To captivate users even more and create longer engagement, why not make it a hero video? Videos give users an even deeper dive into what they’re about to explore. The hero image may be a simple trend to follow, but it certainly makes a powerful statement. Slack, one of the most known communication platforms for teams and organizations, is a great example that uses a hero image. It even goes a step further to make images interactive by converting them into animations.
4. Rich Illustrations
There’s something about hand-drawn art that gives off a sense of unparalleled warmth and originality compared to other visuals. As companies vie to pique their consumers’ interests, websites that convey authenticity are more likely to attract users. Just imagine a world in which Picasso or Da Vinci’s art plays out digitally for all to see and appreciate. Integrating artwork in web design can become something of a branding calling card.
5. Solid Blocking
If you frequently surf the net and check out different websites, you might have come across several sites that feature a brick-like grid layout referred to as Solid Blocking. This trend in web design has been around for quite some time now and shows no signs of being replaced.
The success behind this web design trend is the simplicity it offers. With solid blocking, both webmasters and visitors get a clean and organized view of the website’s elements, making it easier to understand what it has to offer. Another benefit of solid blocking is that there is minimal amount of distractions. Every block of color, text, picture, animation, or video has a well-defined functionality to cater to. The best example of a well-known website using this design trend is Pinterest.
Keep up with proven and tested web design trends
It can be difficult to generate great customer traffic without a well-built and up-to-date site. If you are in need of a web design overhaul, PrimeView can help you map out a plan and create a website that best represents your brand. Get a free quote by calling us at 480-970-4688 or by filling out our online form.