Magento Commerce – Digital Shopping Experiences that Deliver Results!

Peter A. Liefer II | Posted: May 29th, 2019 | Updated: July 26th, 2022


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Magento Commerce is an ecommerce platform that drives conversions by giving online merchants the key elements, tools, and technologies needed to deliver a great customer experience. Customers want to buy more and will buy more—if you make the shopping experience easy and relevant to them.

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What does great customer experience look like?

The way customer’s see it, the best retail experiences are the easiest ones. From research on products to payment, on to delivery, you need to keep the customer experience simple and consistent across all your assets, whether online or in a brick-and-mortar store.

It puts the customer in control and lets them engage with your brand on their terms, when, where, and how they want. It gives them visibility into all their interactions with your brand in one convenient place seamlessly across all devices. A highly mobile experience that’s accessible everywhere.

This is quite a challenge to provide all these things customers are looking for in an online shopping experience. However, Magento, more than any other ecommerce solution, can meet their expectations.

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Creating a Positive Customer Experience

The ecommerce marketplace has grown tremendously in just a few years. With expectations of customers also growing, your business needs to adapt to new trends in attitudes, demographics and consumer preferences.

With so many choices and information available, it isn’t enough to simply meet your customers’ needs or offer low prices. People can compare prices with a few quick clicks and are easily distracted by your competitors’ latest promotions and offerings and then post reviews within minutes of making a purchase.

You must create positive shopping experiences to compete in the online marketplace and keep your customers engaged and coming back. To do that, at a minimum, you must do the following things:

check icon Provide excellent customer service – create positive shopping experiences and outcomes by using live, person-to-person communication via chat or phone. By engaging personally with customers, you create lasting impressions and impart loyalty to your brand. You need to respond to issues and get them fixed fast, whether customers are returning a damaged product or making a report.

Magento works with Premier Technology Partners that develop essential technologies for delivering great customer service with help desk extensions that integrate seamlessly with Magento. These allow you to organize efficient customer support for your online store. With the ability to set up unlimited departments or moderators, customers receive faster and more accurate replies.

add/plus icon Have one source of product data for all your touchpoints – It should be easy for your customers to find the information they need, in their local language, whether they’re shopping online or in your store. Magento Commerce has product information management technologies which can efficiently serve product information that’s relevant to all your customers everywhere. A wide selection of language packs is available to take your business global.

cash/payment icon Give customer’s multiple payment options – Customers want flexibility. They need to have a variety of options for payment, shipping, and delivery. With Magento Commerce, you have multiple payment gateways and delivery options that best meet customer needs. By allowing customers to pay for and get their products how they want, you can dramatically increase conversions.

Set up your store with at least two payment processing options. More is better as people want to see the payment options they prefer. Pay Pal is already integrated into the platform and is popular and easy to use. Almost any of the many payment gateways can be set up. Choose the ones that match your needs. If you are doing global sales include Amazon Simple Pay or others that target worldwide sales.

With the Instant Purchase Checkout option, you can boost conversion rates for returning shoppers. Customers can use stored payment and shipping information to skip steps in checkout for faster and easier processing, especially for mobile shoppers.

cart icon Shipping and delivery – To attract new customers and promote repeat business you need to have fast and convenient shipping and delivery options. Shops with a variety of shipping methods and carriers have higher conversion rates. Magento Commerce has extensive functionality you can use for order processing, shipping rates, and shipping labels. UPS, USPS, FedEx, and DHL can be fully integrated into your store.

Tip – Make sure your shipping options are displayed on your checkout page and homepage empathizing how fast and transparent it is.

help icon Customers want transparency – Let customers see the status of their orders, shipments, and returns and deliveries made by your shipping partners. Use this advanced ecommerce platform’s integrated Delivery Experience Management solutions to ensure that you are able to deliver customers’ orders how and when they expect.

'more' icon Deliver a personalized customer experience – Shoppers expect brands to deliver personalized journeys across all relevant retail channels, your online store, brick-and-mortar store, your mobile app, social platforms, etc. Magento is a powerful omnichannel marketing customer engagement platform. It combines both real-time on-site browsing behavior and transactional data to offer a seamless and engaging shopping experience across all touch points.

Data-driven customer engagement allows you to send relevant and personalized messages to customers wherever they are and to whichever device they are using. Tailor every communication to the individual customer. From preference-based content to target product recommendations, you can make sure every touch point is relevant, contextual, and complementary to the customer journey.

If you can do these basic things you will attract many customers and have many conversions.

With all this advanced functionality, here are some more reasons to choose Magento Commerce as your ecommerce platform:

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Why Choose Magento

  • With Magento Commerce, you can create unique and engaging shopping experiences while offering security and performance.
  • With enterprise performance and scale, and powerful business tools, it keeps you ahead of progressively complex business processes and increasing consumer demands.
  • This advanced ecommerce platform automates business workflows, captures real-time customer data, and performs with technologies developed by Magento ecommerce partners.
  • With thousands of extensions in the Magento Marketplace, you can customize your storefront and add extra functionality to further enhance the customer experience.
  • Supports multi-stores from the same backend. Each store can be configured to have its own product catalog, yet can be managed from the same admin dashboard.
  • You will have full control over both the front end and the back end of your online store. This allows full customization, controlling exactly how you want it to look and what features it has.
  • Magento has a supportive community of other users, developers and service providers. This is a very useful support system and resource for new Magento users.
  • Magento delivers the ultimate omnichannel experience for the easiest possible shopping for customers, boosting sales. By integrating all channels, you’ll have a single view of the customer.

Magento Commerce has many built-in ecommerce features, more than any of its competitors.

  • Inventory management
  • Handling shipping charges
  • Coupon management
  • Multiple payment gateway options
  • API for web services
  • Built-in multilingual support
  • Optimized for mobiles and tablets
  • SEO features built-in
  • Customer groups
  • Product bundles
  • Newsletter management
  • Marketing tools
  • Site management features
  • Order processing
  • Customer service
  • Gifts

In the Magento Marketplace, you can find over 5000 extensions to further enhance the customer experience and functionality of your ecommerce website.

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Scalable Ecommerce Solution

Magento is highly scalable, with the right hardware and configuration it can easily support the needs of both small businesses and big enterprises. If you’re a small business and are new to ecommerce there are solutions not as heavyweight and are easier to set up that can do the job such as Magento Community, a free solution that delivers just about everything you could need for a small business.

However, if you are an established business and have a budget and time to invest, Magento Commerce (formerly Magento Enterprise) is a great solution for crafting an exceptional experience. The commercial version is designed to work with bigger e-commerce stores that have thousands of products, heavy traffic and a large number of sales. If your business is small and you expect it to grow a lot – then consider just starting with Commerce as moving from Community takes time and money.

Contact PrimeView for Magento Commerce Development

Magento Commerce has a user-friendly and intuitive interface for site owners or administrators to take care of the business without too much of a learning curve. But backend development work such as adding extensions and creating a highly customized site takes experienced developers who know PHP, a server-side programming language.

PrimeView’s expert Magento developers can help you create an eCommerce website that meets and exceeds your vision. Contact us today and tell us about your eCommerce ideas and needs. Our Scottsdale and Phoenix, Arizona web design team will deliver the customer experience for your shop that will make it a success. We can also offer ecommerce support and effective digital marketing services to help your brand get to the top of the SERPS.


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