In the world of search engine optimization, CONTENT reigns supreme. A good-looking website with crisp, clear images and outstanding layout would be nothing without fresh, witty, relevant, and engaging content.
There’s no denying that technology continues to exceed our expectations, and we have all become increasingly dependent on the internet for information, particularly in sales and the commercial aspect. More and more business owners are looking for new and better ways to improve their online ranking and widen their reach. Their ultimate goal is to always remain at least one step ahead of their online competitors, and one of the most surefire ways to achieve that is by having a strong marketing campaign.
Google Reaffirms the Efficacy of Content Marketing
Website content has proven to be more effective and powerful than other marketing strategies. Google has been consistently letting SEO companies know that content is the way to conquering search engine results. With compelling content, business owners can increase not only their ranking on Google, but also elevate and validate their authority in the industry they belong to amidst competitors claiming to be the best.
Google decides to rank websites on a number of factors, but content is a major deciding factor. It is where business owners base every other aspect of their search marketing campaigns. It carries all the information about a company that website visitors need and seek prior to landing on a website.
The new era of content marketing focuses on audience growth, generating new leads, spreading brand awareness, and improving brand perception on a much larger scale.
Driving Traffic to Your Website is One Thing, But Keeping Them There is Another
It’s incredibly disappointing to exert so much energy and hard work into a website, and only to find out that most of your visitors click out merely seconds after landing on your page. Having a website isn’t enough if you can’t keep your guests busy enough to browse through multiple pages of your website.
As a business owner, your ultimate goal for your website is to keep visitors organically within the confines of your website, even after they have finished reading the article or section that the search engine results page directed them to.
Quality over Quantity
One of the key ingredients, and maybe even the most significant and successful content marketing strategy of all is QUALITY. Quality is something that the current trend is helping bring more attention to, especially thanks to the impact of social media and the huge proliferation of channels it’s now possible to market across.
Original ideas are the key elements of writing impactful and SEO-friendly articles, but it’s important to prioritize quality over quantity and focus on spreading one article at a time to maximize the number of leads it can generate. If you want to rank high and attract traffic to your website, you should focus your SEO strategies on keywords that people are searching for, and consider pay-per-click advertising as a means to broaden your online reach.
Incorporating quality and original content will not only intrigue and amaze your visitors, but it can also prompt them so see what else you have to offer by checking out the rest of your site’s web pages.
Utilizing the “Related Articles” Feature
I’m sure we’ve all come across “Related Articles” seen at the middle or bottom of an article. It may be packaged differently in some websites, but the ultimate goal is to keep the readers shifting from one article to the next within the confines of the same website.
When website visitors read your initial article, it is undoubtedly because you were able to spark their interest through the content and the theme of your post. It would be safe to assume that these same readers would enjoy reading similar articles that you have posted. By suggesting related posts, you are tapping on the potential to promote your other content and show website visitors that you have a great deal of quality content that discusses that particular topic or theme.
Utilizing the “related articles” feature will keep readers engaged in your website instead of closing the tab or browser after they’re done with your post. It’s important for you to realize that getting website visitors to your site took a lot of SEO effort, and you wouldn’t want to waste all of that if your only goal is to have them read one article, when adding a related article section would make more sense.
Will It Really Make a Difference?
It’s no longer enough to just focus on driving traffic to your website. We need to start thinking about their next moves and conceptualize ways to prevent them from clicking out too soon. While not an SEO tip per se, many have seen firsthand the positive effects that can be gained from adding a related articles module or something similar to your site like a call-to-action. You’ve spun your web, you’ve attracted your subjects, and now you need to keep them tangled. The goal is to keep visitors intrigued enough to read the next article.
Find your audience and target them with content worth their time of day. Surprise them with increasingly useful, relevant, and innovative articles and attach related articles within the confines of your website. Spread your content across social media. Repeat. Before you know it, you’ll be retaining more website visitors and increasing your chances of turning them into customers.
Need help with the reigning king?
Remember that content is the single most important aspect of your website. If you need help crafting content that captivates your customers to keep reading, that tells them who you are, what you stand for, and what your business is all about — leave it to PrimeView. Call us at 480-970-4688 today.