How to Create an Effective Seasonal Marketing Campaign

Peter A. Liefer II | Posted: October 1st, 2021 | Updated: October 14th, 2021

Has a brand’s seasonal marketing ever enticed you to buy more of their products? People anticipate things like Black Friday deals, Christmas in July, and the onset of each new season with great anticipation. Brands frequently use seasonal marketing plans to advertise their products and services year long, not just during the holidays.

When it’s the Christmas season or another special time of year, you might want to use a seasonal marketing strategy rather than your regular one. Use seasonal or traditional holiday themes for advertising your products and services using this technique. You may use a certain occasion or the change of the seasons to market your business.

For business owners and marketers, establishing and implementing a seasonal marketing strategy may increase brand visibility and revenue at certain points during the year.

What’s the Point of Changing Your Marketing Strategy Every Season?

With the help of seasonal campaigns, you can keep your marketing strategy fresh and make the most of promotional chances all year long. Special seasonal offers and discounts on the items customers want to buy thrill customers. Your marketing strategy will be more successful when it is tailored to the current season.

A holiday doesn’t necessarily have to be a part of your seasonal marketing strategy. As an alternative, your company may launch campaigns for the four distinct seasons. Annual promotions like back-to-school, hunting, and fishing might also be effective, depending on your company’s target market.

Seasonal Marketing Planning

Is there a way for you to develop a seasonal marketing strategy for your company? To help you get started, here are some pointers.

  1. Product, service, and other offerings should be given a creative seasonal spin.

You may spice up your company’s existing offerings with a seasonal marketing strategy. Are there any of your products or services that may benefit from some seasonal flavoring? What marketing strategies can you use to take advantage of a specific holiday or time of year?

People who want to spend their winter vacation in the great outdoors can get their cold-weather clothing from an outdoor supply shop. A Mother’s Day marketing effort for a firm that sells scented candles and bath products could see an increase in sales. If you sell men’s grooming goods, a Father’s Day marketing strategy could work effectively for you. 

  1. Bring back previous years’ successful marketing campaigns

A successful seasonal marketing strategy from the previous year may be repeated to entice your customers to make another buy. Several businesses run the same seasonal discounts yearly to create consumer loyalty while also attracting new clients.

Seasonal marketing campaigns, like Black Friday, are used year after year by a lot of companies. It’s a well-known, well-received offer that customers actively seek out and eagerly anticipate.

  1. Align your seasonal marketing strategy with your social media content

When it comes to social media, make sure it aligns with your seasonal marketing strategy. It doesn’t matter if your company has a website, email list, or is featured in print or other media; your social media profiles should match your whole marketing effort.

Here’s what your seasonal marketing material on social media should accomplish:

  • Encourage people to join your mailing list by sending them a link to it.
  • Encourage customers to make purchases from your website or Instagram store.
  • Participate in giveaways and other forms of user-generated content to keep your audience engaged
  • Increase your brand’s visibility
  • Promote your special deals by creating a buzz about them
  1. Make use of user-generated content as part of your seasonal marketing strategy

If you’re looking for an easy way to get more material for your marketing, consider using user-generated content (UGC). Create a creative social media campaign to encourage your audience to upload a photo or a video featuring your business. 

In order to discover them, have them use a custom hashtag in their posts and tag you, as well as tag their friends in the comments. And then, you can re-post their campaign-related information, as long as you provide credit and permission to the original author. While you’re running a seasonal promotion, this is a wonderful method to keep your queue full.

  1. Hold A Giveaway That Is Focused on The Season

Giveaways may help you expand your fan base while also raising awareness of your company. They’re effective all year round, but holiday freebies provide a special window of opportunity for your business. Customers are on the lookout for offers that go hand in hand with the current season, so make it easy for them to locate you.

A back-to-school giveaway with basic school supplies and an Amazon gift card was held by Vera Bradley in the summer of 2021, for example. When people used the hashtag #backtoschool to find the post, they had a chance to win a prize.

  1. Customize Email Outreach to Match Your Seasonal Marketing Plan

Don’t forget about your email list while creating your seasonal marketing strategy. Prioritize your email subscribers by sending out special offers to them first. You could even want to create a separate offer exclusively for them. As a result, promote these unique subscription possibilities to other people on your list.

Use emails to promote your seasonal promotion. You may tease out the offer in advance of the big reveal, or you can provide a series of exclusive discounts to your subscribers. Consider offering a special subscription discount if you sell a tangible product or service.

Final Thoughts

Businesses may use seasonal marketing to improve earnings and develop their platforms by acquiring new followers by using a seasonal marketing strategy. As an overview, below are a few methods for developing a seasonal marketing strategy.

  • Think about how you might add a seasonal touch to your current offers
  • Year after year, repeat effective campaigns
  • Incorporate your social media presence into your holiday marketing strategy, if appropriate
  • When you begin your campaign, retarget past customers and warm leads.
  • Make use of user-generated content (UGC) to enhance your social media postings
  • Use targeted outreach to engage your email list in action

Is a seasonal marketing strategy something you’re thinking about implementing this year? Please let us know if you would like PrimeView to help you create a revenue-generating seasonal marketing campaign!