Approximately two years ago, Google launched the Penguin Update in an effort to better regulate its search results and penalize websites that are spamming search engine results pages. This is Google’s answer to sites that are ranking by unnatural means, specifically by purchasing links instead of building them organically, one by one. Some get backlinks by using link networks that would boost Google rankings faster than when done naturally. Now Google is currently working on the latest Penguin update, which is said to make webmasters’ life a whole lot easier.
Google’s Penguin 3.0 Update: What’s in Store for Webmasters?
At the Search Marketing Expo East held just recently, Google’s Webmaster Trends Analyst and Search Quality Engineer Gary Illyes has spoken about the possibility of Google launching the overdue Penguin algorithm update sometime next week. He stressed that the update will not be a simple refresh of past updates but a major revision of the entire Penguin algorithm.
There is still a possibility, however, that it may not even be actualized, especially when the team at Google experiences setbacks during the testing stage. If things go well, we could be looking at a next generation update that would make things simpler for both webmasters and users. This is because Google wants to release an update that pleases both parties, instead of just penalizing websites in the past updates.
A Chance for Affected Sites to Recover
The good news about this is that sites that got their rankings hurt because of bad links and have taken the necessary steps to remove them have a chance to regain or even overtake their previous rankings. On the other hand, those that were not caught before but are continuously using unnatural links, may still get penalized.
It is important to take note, however, that those who just recently started using the Disavow Links Tool around two weeks before might not get an improved ranking when the next Penguin refresh is released. There is good news though, because webmasters can expect more refreshes as a result of this new Penguin algorithm.
The Penguin Algorithm in a Nutshell
Google’s Penguin algorithm is probably one of the most significant aspects of Google’s effort to improve how its search engine ranks the search results for various queries. It was launched in 2012, where its primary goal was to reduce, if not eliminate, unnatural links from websites. Google’s search engine algorithm relies on links, along with other things, to rank websites. Essentially, the more websites linking to your site, the more Google would think highly of your site and rank you higher than your competitors.
However, if you use spammy websites, pay for backlinks, or participate in link networks, then you will be penalized or pushed to the bottom, thanks to Penguin. It is the ultimate solution to the tens of thousands of links being used by websites to manipulate Google and surreptitiously gain higher rankings.
This is why so many webmasters and companies are always watching out for the next refresh, especially those that got hit in the previous updates and want to regain their ranking. Stay tuned for any developments on the Penguin 3.0 update. If you need help regaining your ranking in Google search engine results or just want to reach the highly coveted first page, check out our homepage for our SEO services.