Get Your E-Commerce Businesses Ready For The Holidays!

Peter A. Liefer II | Posted: September 18th, 2019 | Updated: September 24th, 2019

Stores On SaleHoliday sales can make a difference between making a profit or being in the red. The National Retail Federation (NFR) says the holidays provide almost 30 percent of many businesses total yearly sales.

The NRF also tells us ‘the state of the economy is sound’ and predicts retail sales can grow between 3.8 and 4.4 percent to more than $3.8 trillion! With the 2019 holiday season coming up, this should inspire you to prepare your website for the holiday season and marketing plan to grab some of this bounty.

September is a critical time to prepare for the holiday shopping season, considering the time and resources you may need for each promotion you plan. Don’t let November and December sneak up on you. September is already over one week in, and 40 percent of shoppers actually begin holiday gift purchasing in October. So, you don’t have even two months if you want to really tale advantage of these times. Get ready now!

Busy Streets On Holidays

Here are some October dates to get the holiday spirits primed.

Columbus Day – October 14
Holiday sales begin. Create Email campaigns that focus on the benefits of shopping early.

Gift Guide Day – October 22
Suggest the perfect items for Mom, Dad, Grandparents, the spouse, boys, and girls.

Halloween – October 31
How about doing a Halloween marketing campaign? Even if you not selling costumes, you can use this opportunity to give your brand more exposure.

Friends Resting After Shopping

Here are the big times of the holiday season you should especially make a point to advertise holiday specials.

Early Black Friday – November 11
Veterans day is a great time to beat your competitors and promote your sales early.

Thanksgiving Day – November 28th
In America most people consider this to be the start of the holiday season. Promote early bird sales on Thanksgiving to your target audience so they can get a head start on their shopping. A lot of consumers like to finish holiday shopping early, so help them out with great deals!

Black Friday – November 29th
Black Friday is the day most consumers look for big deals and discounts. The busiest shopping day of the holiday season, there’s nearly 1.5 times more shopper traffic than its closest competitor,” Super Saturday.”

Clothes ShoppingSmall Business Saturday – November 30
Back in the 2010 holiday season, American Express started this sale day to encourage consumers to “shop small” to help independent retailers compete with their larger competitors. Strategically placed between Black Friday and Cyber Monday it gives a fighting chance to the little guy.

A survey by American Express and the National Federation of Independent Business (NFIB) shows 108 million shoppers spent $12.9 billion at small businesses last year.

Cyber Monday – December 2
The online equivalent to Black Friday, it was created by retailers on November 28, 2005. Cyber Monday is meant to encourage people to shop online. This is the perfect day to advertise your E-Commerce shop’s holiday specials. Use this day to keep the buying fever going from Black Friday.

Giving Tuesday – December 3
Ask your customers to join your charitable giving with a donated portion of revenue.

Green Monday – December 9
One of the biggest shopping days in December. Use email to stay top of mind.

Super Saturday! December 21
The last Saturday before Christmas, a major day of revenue for American retailers. Super Saturday or Panic Saturday for some, targets last-minute shoppers. It is a universal happening when there’s sale, there is a crowd, in a brick and mortar store. Many shoppers nowadays are happy to avoid that scene and go to E-Commerce shops.

Black Friday Shopping

Christmas – December 25
Christmas is the biggest day of the year for E-Commerce businesses so it’s important that you have a solid plan leading up to this holiday.
The week immediately following Christmas (December 26 – January 1), many holiday shoppers will shop during that period to take advantage of post-holiday sales. So, don’t let up after Christmas, keep things going through New Year’s.

E-gift Card Day – December 26
The day after Christmas is not too late for shoppers to take care of someone they left off their list. The combination of clearance prices and the “free money” loaded on a gift card creates sales opportunities that gift card recipients can’t resist. According to, gift card sales in the Christmas holiday shopping season in the U.S are expected to be more than $31 billion!

Coupon Day – December 26
Coupon Marketing is a powerful online marketing activity. Santa didn’t bring the perfect gift? The day after Christmas is also commonly known as exchange day for Christmas gifting gone wrong. Entice your customers to treat themselves with a money-saving coupon.

New Year’s Greeting – January 1
Not too late for gifts – in fact, you can theme it as start of the year “starter pack”, the possibilities are endless when it comes to welcome the new year. Take advantage of it to help your customers with what they need to start the year on the right foot.

PrimeView can help!

The marketing team at PrimeView would like to help you increase your sales this holiday season. Take advantage of these days when consumers are looking for the products you have. If you would like, we can help you create ads for your special offers to promote on your website, Social Media or with a PPC account you may have.

Contact us today to get help with your E-Commerce Holiday Marketing Campaign. Here’s to a happy and profitable and holiday season!