A website is a great sales tool that runs 24/7 without the need for too much supervision. It’s fantastic for generating leads, establishing credibility, and increasing brand recognition. But with the number of different ways to design a website, how do you determine what clients actually want to see?
Imagine that you’re walking along the boulevard, looking for a store that specializes in sportswear. You come across one store that sells the product you seek, but the display mannequins look disheveled and the windows are filthy. You would probably ignore that particular store and look elsewhere, right?
The same premise applies on the Internet. In the vastness of the World Wide Web, your website serves as your storefront which you are using to attract customers. You want to display your best products and showcase the best aspect of your business. If you give potential clients the impression that you are unequipped to handle their needs, they would most probably leave your website and look elsewhere, too.
These things being said, it is therefore imperative that you provide a lasting, positive impression to your potential customers. How do you do that? Here are five things you should have on your website.
1. What Makes You Stand Out
Having a website immediately compels you to compete with hundreds, if not thousands, of competitors, all fighting for the same chunk of the market. Among these competitors, there are probably dozens that are your fiercest competitors — that is, they are from the same location, your services and prices are within the same range, and you offer the same things to the potential customer. At this point, it would be a challenge to win a client if you cannot offer a unique aspect to your business.
Potential clients want to know what makes you stand out. Why should they work with you rather than your competitors? Your website must state and represent what makes your business special. This isn’t going to be one element, but rather, reinforced by multiple elements on your website — the infographics you use, the videos you host, how you present your company history, your content offers. All of these elements work hand-in-hand to spell out what makes your business special and the best to partner with.
2. Highlight Your Expertise
Clients and prospects will feel more confident in your business’ ability to handle their needs if you already have years of experience within the industry. In short, if you specialize in any niche, your website should reflect that fact perfectly. Your website should have an About Us section that lists your niches and industry experience. But we’re not saying startups should quiver and let those with years of experience have all the clients. Younger businesses need not fret since listing past clients and attaching portfolios will fulfill this consumer expectation. Giving examples of your current clients is another great way to convey your industry experience.
3. Showcase How Valuable Your Products or Services Are
Although you should make exactly what you offer crystal clear to your audience, don’t just list your products and services. You have to provide a concise and compelling welcome page that gives your potential clients a clear idea of what your company offers. There should be no beating around the bush. Give them a brief idea of your services and how it can help them. Think about each product or service’s value, particularly from your client’s viewpoint. Are you saving them time or money, streamlining their process, ensuring they are compliant, or filling some other need?
Once you determine the overall value of your products or services, be sure that you boil it down to a brief statement. Make sure this statement is clearly visible on your website since it will be one of the main things that will spark interest and attract potential clients. It’s also an essential element for differentiating your business from all the competitors in your locality.
4. Make It Easy to Contact You
There are many companies that offer a Contact Us form which asks site visitors to leave their information and wait for a representative to respond. While this is a good concept for creating a database, it can actually cause you clients, particularly those who have immediate needs for your services. How so? When people are looking for service providers, they want to talk to a person who can settle all of their inquiries as quickly as possible. They want to be reassured that they will get the services they need, when they need it.
It’s important to have your contact information in a prominent place on your website. As an example, the PrimeView website has our phone number clearly listed at the top of the website where it’s easy to spot, as well as a Contact button. If you’re worried about being unable to respond to them immediately, then opt for a voicemail where they can instantly leave a message. This reassures them that you would be able to respond as soon as you can. Just always make sure that contact information, whether it’s a phone number or an address or an email — is highly visible on your website. Giving them these options can go a long way in terms of establishing trust and rapport.
5. A User-Friendly Web Design
“User-friendly”, is a term that can never be overstated or underestimated in the business world of website design. It is the ultimate goal when designing a website. Your website can be as creative as you like, but if it’s proving to be a maze to get through, it’s no use to your potential clients. There are four key ingredients to lock down when designing a website: readability, navigation, mobile-friendliness, and loading time.
Remember that your website is the face of your business on the Internet, which is why the right web design is crucial to its success. When you hire the services of a highly qualified web design agency, you can be sure that your image on the web will be a powerful tool that puts your business message across. Hiring the services of accomplished web designers is not an expense, but rather an investment, for it brings in profits for your business.
Need help tweaking your web design?
Having a fun and professionally-designed website can make the difference between landing a deal or losing a potential client. If you need help making sure that your website’s user-friendliness is seamless and showcases your strengths, PrimeView’s web design and development solutions can help give your site the boost it needs. Call us today at 480-970-4688 or fill out our online form to request a free proposal.
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