When working with a web design company or a web designer, there are three basic elements your site must have that you should watch out for. These elements can help give your clients a better experience on your website, in a way helping you push them towards the action you want them to make. Whether it’s to call, fill out a form, or download an eBook, or read your content, these elements are key in helping your user navigate your website easily and keep them coming back for more.
White space or negative space, is the usually the portion that is left blank on a page or left empty. It’s the space between website elements. Too much clutter on your site can turn off a user prompting them to close their browser, which is why designers use whitespace to improve user experience and help the user focus on the content. This also simplifies the page. Remember simplicity is key. Too much clutter is a no-no. White space also doesn’t necessarily mean it has to be white – it can be any color you choose, it just has to be empty, or free of text or images.
Use simple and well-known icons
Icons have an important role in making a website better and therefore boost the user experience. Use well-known icons. Users already know what they mean, how they work, which means that chances are higher they will click on them. Don’t use some esoteric icons that only you or the designer know the definition or meaning. In addition, label and use text to reveal what an icon is used for.
Call to action
Making a website that will make a huge profit won’t be possible unless you install a call to action. A call to action can be a button that lets the user choose what action to take – push through with a transaction, call, email, etc. A far more important fact is the design of that button. It must be simple, well-designed and catches the eye.
Of course, it’s not limited to just 3 elements. Watch out for our next article as go deeper on what your website must have.