In the world of internet marketing, a new year does not put an end to all your marketing efforts. Instead, it is always an opportunity to continue developing what you have invested so much of your time and money on. As your business expands, so should your marketing strategy. This means bigger, better, and more creative ideas that would bring more people to your site and turn them into your clients.Let’s see what design and search engine optimization (SEO) trends you need to consider and possibly incorporate into your business marketing strategy.
Three Pillars of SEO – Any successful online business that is on top of search engine results pages (SERPs) would tell you that a strong, definitive SEO strategy that is focused on three key components, which are (1) links, (2) content, and (3) social media. These three are so interlaced that the success of one is not as monumental as when the other two elements are properly utilized as well. Content should be catering to the needs of its target audience and tailored to gaining high ranking on SERPs, while social media further extends a business’ reach, and quality links show how trustworthy your website is.
Content Marketing is Here to Stay – Content would still be king in the coming months, if we were to judge what Google algorithms were zoning in on over the past year. Companies need to focus on sharing their stories with the world and create content that is interesting and that the audience can relate to. Those who already invested in content marketing are now expecting a higher return-on-investment (ROI) as the strategy continues to play a significant role in enhancing a business’ online reputation.
Going Mobile is a Must, Not an Option – The Hummingbird update from Google just made it a definite challenge for companies without a mobile marketing plan to achieve higher rankings. This means a website that has a marketing plan that incorporates both a mobile content strategy and a web design that is responsive to mobile devices of various platforms. The business perspective should shift from just targeting online users in general, to a more specific target market—smartphone and tablet users.
Build Your Brand – In SEO, it is very important to continuously build your brand to countless consumers searching the web for products and services on a daily basis. One noteworthy example is Google Authorship, which allows people and companies to create author profiles that recognizes any published content by the author and helps improve rankings in search engine results.
Web Design – In the realm of website design, 2014 could more or less prove to be a continuation of all the new trends that became popular last year. Look out for the following strategies and try to incorporate them into your overall site’s overall design.
Fonts with Personality – Websites with interesting fonts, those that can stand on their own, without the help of images or colorful themes. They are far from the standard fonts that come with operating systems. Web designers nowadays are looking for new ways to add more personality to a site design and fonts are one of the best ways to express a certain look or feel. A font that manages to reflect both a professional and vibrant appearance can go a long way than a plain, dull typography.
Mobile Responsive Design – A website that is accessible to both desktop computers and mobile devices are sure winners when it comes to visibility than those that are not capable of catering to mobile smartphones and tablet users. More and more designers are working hard to keep websites viewable on different types of mobile devices. The focus though is on the idea that more people who are using their smartphones and tablets to use the internet, so the user experience has to be tailored to a smooth mobile device experience. Try to incorporate the following on your mobile responsive site:
- Integration with social media
- Email subscription request before entering the site
- Long scrolling feature
- Fast loading time
Simpler is Way Better – Simple color schemes are dominating the web design scene for quite some time now and there is no stopping its popularity this year. A website with one or two carefully chosen colors are your best bet. Why? Because using a simpler color scheme allow you to focus the attention of your clients to the most important aspect of your site, which is the content. Your videos, images, and texts will take the spotlight and the colors on your website will allow that to happen.
Dropping the sidebar – While it is not advisable for e-commerce websites and other parts of a website. Dropping the sidebar works well on e-magazine or blogging sites, and there are quite a good number that are experimenting with this style, as it gives an added visual impact, not to mention contributes to a better reading experience. The distractions are take out and visitors will be more compelled to read the article on that page.
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