A call to action (CTA) is a statement designed to get an immediate response from website visitors and readers. It’s a critical part of any successful marketing strategy, acting as a sales pitch that drives measurable results. CTAs are generally found at the bottom of a blog post, or sometimes throughout.
The Four Essentials of a Compelling CTA
If your readers are not clicking your calls to action, you may be lacking in these four core essentials every CTA must have:
- Text: Is your call to action clear and understandable? Does it create a sense of urgency? Is it in line with the rest of your content? Does it communicate value?
- Placement: Is your call to action in a logical place where users would most likely take notice and take action?
- Size: Is your CTA button too big that is has become a distraction, or is it too small and unidentifiable as a CTA button?
- Color: Does your CTA button visually stand out from the rest of the page? Did your designer provide enough white space surrounding it? Have you tried testing several colors to see which provides your site with the most clicks?
Adjusting these four core essentials can have a significant impact on landing page results, clicks, and overall conversions.
The next time you hit the “Publish” button on your blog post, don’t forget to think about how your readers can take the next step towards learning more about your company. Which CTAs will help them in their buying journey? Below are seven ideas to help you get started.
1. Anchor Text CTA
Anchor text CTAs are not necessarily buttons, rather, they are links embedded in the text of your articles. They are incredibly efficient in generating a follow-up action because of how visible they are when a reader is engaged with your article.
Anchor text CTAs can be attached either inside the body of the text or on subtitles.
2. CTA at the Bottom of an Article
It’s important to have a sequence that leads your readers to take action after reading your blog post. Adding a CTA at the very end of an article is indeed a smart way of giving website visitors an adequate call to action, following the fascinating and informative data you had provided them.
3. Social Connect CTA
A useful call to action provides links that connect your customers and company on social media. If someone is reading your content, there is a good chance that they will be interested in future content. Your business should take advantage of social media as an effective marketing platform. Thus, you should post content on different social media sites to alert followers about new products, services, and blog posts.
Make it as easy as possible for your readers to follow you on social media by creating a CTA button for each of your social media channels. If all they have to do is click a button to follow you, they are more likely to do it.
4. “Share This” CTA
Speaking of social media, “Share This” is another type of call-to-action involving social media. When a reader clicks a CTA of this kind, a pop-up will prompt the reader to share the blog post on their own social media channels. This CTA is excellent for broadening your online presence. These shareable links make it quick and easy for your readers to spread the word about your business, which could end up driving more traffic to your blog.
5. “Read More” CTA
If your content is particularly lengthy, a strategic way to add CTAs is to place a “Read More” button after the first four or five paragraphs. This way, you can distinguish casual visitors from those who are invested in reading long-form content. This theory is easily tested by comparing total page visits with the click-through rate of the CTA button.
6. “Leave A Comment” CTA
A relatively large percentage of blog sites encourage readers to leave a comment and share their thoughts about an article. There are different ways to frame this CTA — you can be straightforward and say something like, “Comment below to share your thoughts on this post,” or you can spark their insights and ask them a question based on the given topic. Regardless of how you choose to encourage your readers, the goal of this CTA is to create a space for customer engagement in the comment section.
7. Sidebar CTA
All CTAs have a goal of delivering tangle results, whether in sales or in showcasing other pages of a website. All are relevant to a company, but there are exceptions, which include CTAs that are not necessarily related to the content of a blog post. The sidebar of your blog is an excellent place for CTAs like the latter because they are crucial to help reach company goals. Again, this type of CTA is not always aligned with the content of the blog post — it’s more straightforward in a sense that you can prompt web visitors to contact your business for product and service inquiries, among others.
Your CTA buttons are definitely one of the most important parts of your website. You can increase conversions by including several types of CTAs on your blog, all of which should address different parts of your marketing funnel. A great CTA button can not only direct users to invest in your business, but it ultimately helps your site achieve its defined objectives.
Add quality CTAs to your blogs today!
If you want to turn site visitors into leads and leads into customers, calls to action are a must on your website. As we all know, not everyone will spontaneously buy a product or avail a service unless you give them a slight nudge. If you require assistance in injecting compelling and impactful CTAs to your blogs, PrimeView has the talent to craft click-worthy CTAs on your behalf. Call us at 480-970-4688.