10 Ways To Improve Your Phoenix Web Design in 2019

Peter A. Liefer II | Posted: November 13th, 2019 | Updated: April 22nd, 2020

For those that have a business in Phoenix, Arizona it could be for two reasons. One they already lived in Phoenix initially or two, they moved their company to Phoenix from California.

The San Francisco Bay Area has long been considered a business hub of the U.S. However, like taxes, housing prices and the overall cost of living has steadily increased, many established companies and startups are moving to Phoenix, AZ. These companies jumping ship also know they can get a sophisticated workforce at a lower cost.

Compared to California, average rents and daily costs in Arizona are lower. For example, a salary of $100,000 in San Francisco would be comparable to $50,000 in Phoenix. With the cost of groceries, housing, utilities, transportation, and health care are significantly less, the cost of doing business is less. Moreover, Arizona’s income tax is nearly half that of California’s.

Standing out in Phoenix with Web Design

Phoenix, Arizona is the country’s fifth-largest city and one of the top metro areas experiencing an injection of innovative companies. More than 100 Arizona companies are in the 2019 Inc. 5000 list of fastest-growing privately-held businesses in the US, and 33 of them are in Phoenix.

This influx of companies is bringing jobs and economic growth.

However, there is a downside. Your company will face more competition with businesses in abundance of many different types. Most of those businesses will have a professionally designed website to promote their brand and make sales.

If your company doesn’t have a website, you will really be handicapped when it comes to competing in Phoenix. You should, no matter what your business is, find a web designer in Phoenix that knows how to properly design a site for you.

Web design can make or break a sale. One of the major factors influencing a visitor to stay on a site and eventually buy or to leave without converting is the design of the website. Website design, especially with e-commerce shops, can make a difference as much as 30% in conversions and will help you stay ahead of the competition.

What works in web design changes as search habits change and user experience experts learn more about user’s behavior. So, it is important to stay up on the latest design practices and implement them. PrimeView is a web design and digital marketing agency in Phoenix with webpage designers that stay on top of the latest in website solutions.

Our Phoenix web development firm is ready to create your first website or help you improve your existing website’s design throughout 2019 and garner more traffic, leads, and conversions. We can also help with Local SEO for an improved online presence in Phoenix and beyond.

Here are 10 suggestions to improve a website’s design, some new and some not so new to get you started. If you don’t have the knowledge and skills to do these improvements, please contact us and we will be glad to take a look at your site and offer a website design upgrade proposal.

1. Follow established web standards

While there are a lot of new trends and web design ideas coming into fashion, we need to preface this. There are still standard website best practices that webpage designers follow that have changed little over time. Established standards and website elements to which people have become accustomed.

These features consistently work as they follow innate human behavior. Behaviors such as reading from left to right or seeking the pertinent info at the very beginning of a page.

Designers by nature are creative and want to step out of the box to create something unique, and this is a good thing. But some boundaries should be set. When those rules are ignored, it confuses site visitors and can turn them off.

Google research shows that the less your website conforms to web standards, many users will not perceive a website as beautiful. For this reason, it is recommended to stick to certain established rules.

Some of these established web standards are:

  • Consistent design and branding across all pages
  • Contact information is placed top right or center
  • The main headline, value proposition and call-to-action high on the homepage
  • Main navigation across the top of the screen
  • Social media icons in the website footer
  • Put search feature in the header
  • Website logo in the top left corner

Here are more suggestions to improve your Phoenix Web Design in 2019 besides following standard web design guidelines and best practices.

2. Minimalist web design

A trend that has been evolving over the past several years to become a regular feature with many websites is the “minimalist” approach. Having too many choices will just confuse users of your website. Consumers can just end up not converting because they can’t make their mind.

Remove everything that doesn’t serve the main objective of your site. Simple website design can be more effective than one with visual complexity, which can overwhelm the viewer and lower your website’s appeal.

Some design elements you can safely eliminate or reduce are:

  • Menu items — Visitors need to explore your site but an overloaded web design for menus can confuse and negatively affect the user experience.
  • Tabs – Use as few tabs as possible for a simple website design.
  • Sidebars — The trend now in website design is to get rid of sidebars. Ask yourself, is it really important what is displayed in your sidebar? If not – cast the sidebar aside.
  • Reduce the number of fields on your forms, only get important information.
  • Sales jargon — Stop using overused phrases, clichés, and empty words that make people tune out. Put some personality and honesty in your writing.
  • Minimize text – A feature of the minimalist approach is, don’t fill your homepage or landing pages with a lot of text. This does not apply to blogs, which can use a lot of text.

Use visuals to help break up written content and offer a deeper explanation. People will understand your message better in less time.
Learn how to tell your story with minimum talk.

3. White space design

One of the biggest changes in web design that has been evolving over the years is website builders are using a lot more white-space. Content that has no real purpose other than filling up empty space is just clutter. Visitors to your website like a clean look that gets to the point. Your page will also load faster.

Keeping the look more open increases the readability of your website content. Visitors are usually in a rush when browsing through websites. With plenty of white space, it increases interaction by limiting distractions that slow the visitor down.

Advantages of White Space:

  • Improves readability and comprehension
  • Creates balance
  • Gives emphasis and direction
  • Implies sophistication
  • Ensures a quality user experience

Sometimes clients will complain that white space is wasted space, thinking it could be used to show more information or other visual elements. Convince them that the latest trends in web design are to have more space and UX shows that it helps bring them more conversions.

4. The first fold rules

The first fold of your homepage or any webpage needs to be designed in such a way to get the visitor hooked right away. The first fold should a value proposition, a good reason to NOT leave your site. You don’t have long before a visitor will bounce off if there is not something to encourage the customer to explore further.

5. Focus on website speed optimization

Make web performance a priority. Improving the speed at which your site loads is not a new thing, but the new younger internet generation is even more impatient than the previous one. If your site is slow to load, visitors will leave.

Your webpage needs to load within 6-7 seconds, as that’s the level of patience an average user has, after which they will bounce right off. Ask yourself, after 5 seconds of loading your company’s website or landing page, can your visitors understand what your company does or what services you offer?

Google uses Page Speed as a ranking factor, so poorly performing websites that don’t load correctly or load slowly, can hurt your site’s ranking. You can get pagespeed insight by using one of the many free web speed test applications on the internet.

Make sure website design doesn’t have too much data, heavy images and videos on any of your web pages that slow it down. Make your website clean and simple by removing unnecessary data and, compressing images and videos.

6. Try a Flat Design

Flat design is a minimalist design concept. It stresses the use of simple, monochromatic shapes. It still conveys the same meaning, but the file size is half of a more realistic shape that has gradients and shadows. Flat designs also require fewer lines of code than if you create a more realistic look.

Another advantage for web designers is that flat designs are easier and faster to modify if needed. Flat simple website design allows you to customize the look of a page with fewer changes.

7. Design for scrolling, not clicks

When considering your web design, remember that most browsing is done on mobile devices with touch screens. It is easier to scroll on touchscreens than to click on them. Users prefer content they can scroll down.

The user experience is a big factor in whether they stay or leave your website. Don’t use features such as sliders, carousels, tabs or accordions on a handheld device. They may look cool, but they make it difficult for the user to navigate.

8. Avoid stock images

Avoid using stock photography and invest in getting your own photos clicked. Show visitors something they have never seen before. No matter how professional the stock photo or graphic is, it will always be someone else’s vision and interpretation of what you are trying to convey.

Use your graphics team to design unique images that match your branding and vision and apply it to the content. Just using the same old tired image of someone sitting at a computer with the seemingly mandatory cup of coffee falls flat.

9. Pepper your site with Testimonials

If you have clients that say good things about you, the best way to get them in front of visitors to your site is to add them throughout your site.

10. Use AMP to make your site mobile-friendly

Having a mobile-friendly site is a must-have. Mobile-friendly web pages rank higher in mobile search results versus non-mobile-friendly pages. To optimize your website for mobile, use AMP, Accelerated Mobile Pages.

AMP is an open-source web component framework and a website publishing technology developed by Google which provides fast-loading web content. You can download it for free from different sources. AMP also comes as a plugin for WordPress.

So, there are ten things you can do to improve your website’s design to make it more effective at driving traffic, leads, and conversions.

If you are looking for expert Phoenix web designers to build a new site or improve your existing one, PrimeView is a Phoenix, Arizona website design company that provides comprehensive web solutions including web design and online marketing, e-commerce website design services, SEO and more.

Contact us today and we can lay out a plan to get your website to deliver more traffic, leads, and conversions.