Alliance Dermatology & Mohs Center Gets New Skin With a Website Redesign

Peter A. Liefer II | Posted: July 31st, 2020

Alliance dermaPhoenix, Arizona August 1, 2020 – PrimeView has recently launched the WordPress redesign of Alliance Dermatology & Mohs Center.

Alliance Dermatology and Mohs Center is a dermatology center with two locations, a Phoenix Office and a Sun City West Office. They offer medical, cosmetic, and surgical services including MOHS micrograph surgery for the removal of skin cancers. For nearly 30 years, Alliance Dermatology has been providing high-quality skin care to patients of all ages.

Headed by some of Arizona’s leading dermatologists, Richard G. Bottiglione, M.D. and S.Sasha Jazayeri, M.D. (Dr. Jaz), their services include:

  • Medical Dermatology
  • Cosmetic Dermatology
  • Dermatologist’s Choice
  • Skin Care Products
  • Psoriasis Xtract Laser
  • Photodynamic Therapy (PTD)
  • Clinical Trials
  • Skin Consultation

They approached PrimeView for a redesign of their website. The tasks needed to redesign the Alliance Dermatology & Mohs Center website included the following:

Template Redesign

The WordPress redesign PrimeView provided for the Alliance Dermatology & Mohs Center involves making new templates for the website’s pages. In WordPress, a template defines all or part of a web page. For example, how the header, footer, sidebar, main content areas are laid out.

The process begins with meetings with the client to discuss what types of changes they are looking for and suggestions from PrimeView’s designers. Research is done to see how competitors are faring and what improvements can be made to improve the user experience and increase engagement with the new design.

The client is then sent several different mockups of proposed designs. Once a design is chosen and approved the redesign of the homepage, inner pages, and blog page templates is undertaken.

Making Pages Responsive

A very important part of the website redesign is ensuring that all the pages will become responsive to standard desktop and mobile resolution all throughout. PrimeView refreshed all the elements on the homepage and default internal pages for optimized mobile responsiveness.

After the templates were redesigned and implemented the following were also done:

Website Optimization & Google compliance

To fulfill the compliance requirements of Google, as well as optimization for the new pages introduced, local schema markup and other onsite elements were optimized.

PrimeView’s redesign services also included adding a:

  • Hero Controller – A function for changing/updating images on the top fold
  • Mega Menu and Mobile Menu
  • Contact Form 7 and Contact Form DB
  • Location Pages

Contact Alliance Dermatology and Mohs Center for Telemedicine 

Alliance Dermatology’s offices are open for business at this time. Because of the pandemic and in an effort to protect the health and safety of patients and staff, the physicians and Nurse Practitioner of Alliance Dermatology are offering both in-person visits and telemedicine services. A “virtual” visit by telephone or video conference allows people to access them from the comfort and safety of the home or workplace.

If you would like to learn more about Alliance Dermatology and the services they offer, visit their website at

Call 602.971.0268 to schedule an appointment today.