7 Digital Marketing New Year’s Resolutions for 2024
The New Year inspires many of us to make big changes. As business owners, we’ve made plenty of resolutions to improve our marketing strategies over the years. We admit – some stuck while others fell through. 2024 is a new opportunity for all of us to stick to our resolutions and level up our online presence. Repeat after us: “No more failed resolutions this year!”
Read on as we explore seven digital marketing and SEO resolutions that will give your business the competitive edge it needs. From ramping up your content strategy to improving your social media engagement, get ready to attract, impress, and convert more leads.
Small Business Marketing Resolutions
Here are some practical tips to make 2024 your company’s best year yet.
1. Prioritize User Experience (UX)
User experience has evolved by leaps and bounds since the early days of simple text and links. Not too long ago, websites focused only on functionality and information, but users now expect aesthetically pleasing, fully-featured applications that make their lives easier.
This 2024, focus on your visitors’ satisfaction. Think of ways to keep them coming back to your website. If you need ideas, here are some examples of how to make user experiences seamless and frustration-free:
- Streamline your website’s navigation and content layout. Keep menus clean and pages uncluttered.
- Ensure fast load times. Remove anything slowing down your pages.
- Check whether all links, CTAs, and forms are working as intended.
- Review how content displays on desktop and mobile devices. Optimize as needed.
- Provide helpful resources like FAQ pages, how-to guides, and glossaries.
- Implement live chat or messaging for quick question resolution.
Remember, good UX equals happy visitors and higher conversions, while 88 percent of users are less likely to return due to bad UX. Check out the guide, How to Elevate Your Web Design Through User Experience, for tips that can drastically improve your UX.
2. Explore Your Uncharted SEO Territories
Less than one percent of people click on a site from Google’s second page. Make a resolution to try new tactics to boost your rankings. Here are some proven and tested practices to explore:
- Schema markup: Help search engines analyze and comprehend your content by adding structured data to your site. Schema markup has various types. One example is product markup, which gives Google more information about a product. It directly provides searchers with more details, such as price, rating, availability, shipping information, and more, on the results page.
- Voice search optimization: Increase your chances of reaching customers who use their digital assistants (Apple’s Siri, Amazon’s Alexa, etc.) to find information. From smart TVs to smartphones and smart speakers, performing web searches with a voice assistant is the new normal. In most cases, it’s even faster and easier than typing in a query.
- Link building: Don’t rely on organic links alone. Build high-quality links from authoritative sites to boost your domain authority. Guest blogging, broken link building, and resource link pages can all help. Learn more about link building.
- Mobile-first indexing: Google uses websites’ mobile versions for indexing and ranking. Ensure your website is mobile-friendly and responsive, easy to use, and contains all your important content.
- Content marketing: Content continues to dominate digital marketing, even in the modern age of artificial intelligence. Try this: Check your analytics and determine which content and keywords resonate with your audience. Develop an editorial calendar based on this data, focusing on the topics and formats your readers engage with most.
Exploring new tactics, even in small ways, will help your site gain greater visibility in the search results. Pick one or two options to focus on, learn what works well for your small business and audience, and then expand from there. The key is to start now rather than later.
3. Invest in PPC and Retargeting
Pay-per-click ads and retargeting are effective ways to keep your business in front of qualified leads and improve conversions. PPC involves bidding on keywords to have your ads appear at the top of search engines. When implemented properly, PPC can drive high-quality traffic to your site. On the other hand, retargeting utilizes cookies to show your ads to people who have already visited your website. Retargeted leads are 70 percent more likely to convert.
4. Dive Into Video Marketing
Video marketing is exploding. By 2025, online videos will make up 82 percent of all consumer internet traffic. Now is the time to use TikTok, Instagram Stories, and social media in general to post informative, engaging, and sales-boosting videos. Conjuring making:
- Explainer videos to introduce yourself, your business, products, and services.
- How-to or tutorial videos to establish yourself as an authority.
- Virtual tours to give people a feel for your business.
- Live streaming videos to build and cultivate genuine connections.
Keep your videos straight to the point, be authentic, and have fun with it! Video marketing is one of the resolutions your business will definitely benefit from.
Further reading: 10 Secrets to TikTok Success for Small Businesses
5. Enhance Your Social Media Engagement
You’ve established your social media profiles, you’re posting regularly and consistently, and now it’s time to boost engagement. Make engaging with your followers and prospects a priority this 2024 by:
- Respond to comments and messages promptly and personably.
- Ask open-ended questions to spark discussion.
- Run social media contests and giveaways to build hype and get more likes and shares.
- Consider doing live streams or posting behind-the-scenes footage to help followers feel more connected to your brand.
Social media is meant to be social. Interacting and communicating with your audience is necessary for social media success.
6. Leverage Professional Graphic Design
An overwhelming 94 percent of users will abandon a website with poor design elements.
Invest in custom graphics to wow, capture attention, and gain credibility. Visuals are a vital component of content marketing and SEO. Hire a professional graphic designer to create unique and engaging images for your website, social media, blogs, emails, ads, and more. Well-designed graphics make you appear polished, elevating the perceived value of your products or services. Custom images also help your brand stand out.
7. Embrace Data-Driven Decision Making Via Zoho CRM
Track and dissect data to gain insights into your marketing campaigns and make data-driven decisions. Customer Relationship Management (CRM) systems like Zoho integrate with Google Analytics, allowing you to see how your online marketing strategies impact lead generation and sales. Review metrics like traffic sources, page views, conversion rates, and ROI to determine what’s working. Based on the numbers, adjust your SEO, content, social media, and advertising strategies.
Refrain from relying on assumptions or gut instinct alone. Hard data does not lie; base choices on facts and figures for optimal results.
Measure, analyze, and optimize to achieve your key performance indicators and goals. Add these articles to your reading list for more information:
Make Your Digital Marketing Resolutions Come True
Partnering with a digital marketing agency like PrimeView is one of the smartest moves you can make to keep your resolutions. From SEO web design to PPC and all of the above, we have the expertise to plan and execute effective strategies across channels. Moreover, aside from being masters in marketing best practices, we also stay on top trends and can help you leverage new opportunities. Contact us now for full-service internet marketing services that turn site visitors into long-term customers.
