About Client X

Client X is a local dentistry practice in Chandler, AZ run by a small staff with the Lead Dentist at the helm. The practice offers General Dentistry, specializing in both cosmetic and sedation dentistry. Client X generally caters to patients in the local area and pride themselves in beautiful results, as well as excellent patient care and customer service.

Goals

At the end of 2016, Client X consulted with PrimeView because they felt that their business was ready to grow. They wanted to increase their presence as well as their revenue. The following were the goals they had in mind:

  1. Increase leads acquired through organic search
  2. Increase website traffic
  3. Increase and improve SERP rankings
  4. Increase the brand’s reach

Strategy

PrimeView designed and implemented a content-based traffic and lead acquisition strategy with the following goal and objectives in mind:

Goal:

Increase conversions completed in the website

Objectives:

  • Use stronger sales elements on the website
    • Utilize promotions to encourage sign-ups
  • Improve the website’s user experience
  • Utilize multiple platforms to build a strong brand
  • Create marketing collateral for online campaigns
    • Increase the number of ranking keywords
    • Improve the rank of keyword positions currently held

Key Performance Indicators:

  1. Number of keyword positions occupied
    • Higher number generally leads to increased website visibility and visits
  1. Keyword Ranking Positions
    • Higher number generally leads to increased website visibility and visits
  1. Number of Organic Search Visits
    • Actual visits to the website.
  1. Number of Conversions
    • Indicator of ROI

Services

Results

Keyword Positions

To measure the campaign’s success in organic SERPs, we used a third-party tool to measure the number of positions occupied and the rankings.

At the start of 2017, Client X held a total of 884 SERP positions for desktop searches, including 4 positions in the top 3.

Client X - Organic SEO Benchmark

Keyword positions and ranks held on January 2017 – Start of campaign

Client X - Organic SEO Result

Keyword positions and ranks held on January 2018 – 12 months after the campaign started

12 months after the campaign was launched, PrimeView was able to help Client X grow the positions it occupied as well as increase the number of keywords ranking in the top 3 spots.

Total Positions increased by 597%

Top 3 positions held increased by 5625%

Organic Search Traffic – Year on Year comparison

Digital Marketing Case Study: Organic Search Campaign

The site’s organic search traffic acquired in 12 months increased tremendously compared to the previous period. It can also be seen that conversions that happened on the website more than

doubled.

Organic Search Traffic – Progress During Campaign (2017)

The graph below will show how organic traffic grew as the campaign went on for 12 months:

Digital Marketing Case Study: Organic Search Campaign

The campaign started with 1K organic visits in one month. At the end of the year, the site was getting 15.1K organic visits in one month.

Summary of Results (2016 vs 2017)

Increased organic traffic by 1,875.24%

Increased website conversions by 114.52%

Increase in Keyword Positions occupied increased by 597%

Improved Keyword Ranking Positions increased by 5625%

Current Status

The campaign for Client X was an incredible success. PrimeView’s content-based marketing strategy was able to put the brand and its services in front of a wider audience thus creating interest in the brand. According to the client, they have become very busy during the course of the 12-month campaign and that this made them very happy. They also felt that they are ready for another round of expansion. In 2018, Client X is looking to go beyond acquiring new patients in Chandler. They are now boosting their online marketing campaigns to acquire new business in the whole county, specifically targeting 3 major cities.