PrimeView Launches New Scottsdale Dermatology Website

Peter A. Liefer II | Posted: May 31st, 2021 | Updated: September 16th, 2022

Scottsdale, AZ:  Skin Doctors AZ hired PrimeView to design and develop their new dermatology website. Skin Doctors AZ is dedicated to improving and maintaining patient’s health through treating skin cancer, acute skin diseases, and chronic skin conditions.

Located in Old Town Scottsdale and an office in Buckeye, AZ, Skin Doctors AZ is a team of physician dermatology specialists, physician assistants, nurses, and nurse practitioners led by Dr. Superfon.

Doctor Neil P. Superfon has been practicing Dermatology for 50 years in the Phoenix area. He is assisted by Papu Narayanappa, PA-C (Physician Assistant-Certified), who for 20 years has been specializing in dermatology.

The following design and development tasks were implemented to create a website that reflected Skin Doctors brand and mission and presented their services effectively:

Expertly Designed for Desktop and Mobile

  • Website Mobile Responsive and Desktop – The Skin Doctors site was created with the look and feel based on user experience and the latest web design trends. The website was made to be mobile responsive and adapt to the standard display sizes of the device the Skin Doctors AZ website is viewed on.
  • Page and Post Default Template Styling – To maximize the site’s branding, the internal templates (Content Area + Sidebar) were designed and carried over to the header and footer of the homepage.

Website Feature Sets

  • Mega and Mobile Menu – PrimeView installed a complete menu management plugin, perfect for taking control of Skin Doctors existing menu and turning it into a user-friendly, accessible, and touch-ready menu with just a few clicks.
  • Contact Form 7 – A contact form that can manage multiple contact forms was installed with Inquiry Capture, which also logs info for reference. The Contact Form DataBase was also added.

Website Optimization & Google Compliance

  • Onsite Optimization for Website Content – PrimeView fulfilled the compliance requirements of Google and optimization for the new pages introduced AFTER the site was built. This included local schema markup for optimized visibility in the Search Engines and other onsite elements optimization.
  • Local SEO Directory Submission and Management – The PrimeView marketing team created business listings in the major search directories such as Google, Bing, and Yahoo. Directory submission was made for local SEO and to maintain a consistent Name – address – phone number (NAP) for Skin Doctors AZ.

Make an appointment with Skin Doctors!

Skin Doctors AZ are passionate about skincare and beautification. Their services include but are not limited to general medical dermatology, Mohs micrographic surgery, cutaneous oncology, laser and light therapy, and acne scarring.

If you have any troubling skin conditions or wish to improve your appearance, you should contact them soon and arrange for an appointment. Or just visit them during business hours.

Visit their website –


    1. 7301 East 2nd Street Suite 200, Scottsdale, AZ 85251
    2. 825 S Watson RD Ste 107 Buckeye AZ 85326

Phone: 602-754-6075



Weekdays:      09:00 AM – 04:00 PM

Weekends:      Closed

Improve the appearance of your skin and your website!

If you have a medical website that you need to have designed and developed or improved, contact PrimeView now! While we cater to many industries, the medical field is one of our specialties. Call 480-800-4528 or contact us here. For a website design and development quote, contact us here.