Phoenix Website Designers Launch Clay Dawgs

Peter A. Liefer II | Posted: November 8th, 2019 | Updated: March 9th, 2020

PrimeView Launches “Clay Dawgs” Mesquite Fired Hot Dog Concept Website!

Gilbert, Arizona – A current client of PrimeView, Caldwell County BBQ, a successful Texas-style barbecue in Gilbert, Arizona, contacted PrimeView, one of the top web design companies in Phoenix, to help with a new project. Owners Clay and Susan Caldwell were happy with the work PrimeView had done on the Caldwell County BBQ website. They asked PrimeView to create a one-page business card-type website to promote their new hot dog concept “Clay Dawgs.”

Their hot dog concept was a simple but unique one in the way they would prepare and serve their new product, Mesquite Fired Hot Hotdogs! Caldwell County BBQ was gaining notoriety for their mesquite slow fired brisket, pulled pork, ribs, sausage, and turkey, so it was inevitable that hotdogs would get the same delicious cooking process.

ClayDawgs Homepage

Website Design and Implementation

The website for Caldwell’s new product Clay Dawgs was built on the easy to update content management system (CMS) WordPress. The site was custom designed for mobile responsive and desktop. Mobile responsiveness is standard for any Phoenix web design. PrimeView does but particularly good for food sites as people will often search on mobile when out and about looking for a place to eat.

Features added

  • Contact Form 7 and a Contact Form Database was added to allow Clay Dawgs to receive questions, feedback, and service requests right from the website.
  • Hosting – The Clay Dawgs site was set up on PrimeView’s Server for secure, reliable and fast hosting, it was also configured with cPanel.
  • An SSL certificate was installed on the website so any information sent to the webserver is encrypted or scrambled, making it impossible to intercept or steal.
  • SendGrid email client. SendGrid is a large email management company that reduces the chances of critical client communication or sales leads, winding up in the spam mailbox. SendGrid also tracks and generates reports of contact form requests for additional marketing research options.

Clay Dawgs Site Optimization

The Clay Dawgs website got complete optimization services to ensure good search results.

  • Organic search optimization for Clay Dawgs website content was implemented.
    • On-site optimization is a cornerstone of any organic search effort. By optimizing the client’s website Click-Through Rates (CTR) are improved, which means more traffic to the website, and subsequently an increase in conversion.
  • Keyword optimization of metadata and schema markup was implemented for optimized visibility in the Search Engines.

Key Results: Improved CTR for individual pages, a decrease in site errors, and a more search engine friendly website. This was done immediately to avert broken links on the site.

ClayDawgs Menu

Local SEO Directory Submission and Management

With more people doing local searches these days, it’s important to establish a local presence in the major search directories.

  • PrimeView is a dedicated Arizona SEO firm and did an analysis of the relevant local business sites where listings can be claimed and claimed the top 10 local business listing sites.
  • Listing of Clay Dawgs in the major search directories like Google, Bing, Yahoo, local, etc. was done. Onwards from there, the website is submitted to 20 major directories per month and then on the 2nd month onwards. A monthly report on approved and pending approval citations is made available.

About Clay Dawgs and the Cadwell Family

Knowing that the heart of Gilbert would be perfect for the hot dog concept, they took action and made this new dream come true. Clay and Susan, along with their son Spencer and his wife Alisa, set up the new business at a completely remodeled drive-thru restaurant and Clay Dawgs was born. Clay Spencer had thought about trying out a hot dog concept before he began the Caldwell County BBQ concept. With the success of Caldwell County BBQ, they had the confidence to expand into the hot dog business.

Visit Clay Dawgs and try out their special hot dogs on 546 N Gilbert Rd in Gilbert, AZ. Check out their new website

If you would like to have a new website created for your business or your website upgraded and redesigned to improve site traffic, contact PrimeView. For Phoenix, AZ website design call 480 970 4688.