How Amazon A+ Content Benefits Your Business

You know your product inside and out. You’ve spent countless hours designing, developing, and perfecting it. Now, it’s time to show it off to customers on Amazon. But with 9.5 million Amazon sellers globally and over 350 million products already listed, how can you make yours stand out? The answer is Amazon A+ Content. This powerful content creation and management tool lets you “showcase your product” using eye-catching images, footage, and other elements. With A+ Content, you can highlight key features, demonstrate product uses, and bring your listing to life.

What Is Amazon A+ Content Capable Of?

Amazon A+ Content allows sellers to “display” their products creatively. However, instead of a physical storefront window, the display is on Amazon. It lets entrepreneurs enhance product detail pages with the following, which keeps shoppers engaged and convinces them to buy:

• Multiple product images, including different angles, close-up views, and lifestyle shots.
• A brief yet informative introduction, summarizing your product in 100 words or less.
• A concise list of bullet points, each mentioning a key product feature and its benefit.
• Supporting paragraphs organized with scannable headers, offering in-depth insights into the product’s features, advantages, and specifications.
• A “What’s in the Box” section detailing everything included with the product.
• Additional features like 360-degree product views, videos, comparison charts, and more provide more information or promote related items within the same product family.

Combining the above, here’s what Amazon A+ Content can do for you:

Add “Pizzazz” to Your Product Listing

With A+ Content, you can add images, videos, and infographics to help customers visualize how to use your product. Shoppers get a better sense of what they’re buying, so they feel more confident to complete the checkout process. For example, if you custom-create and sell furniture, you can demonstrate how to assemble a piece and display it in a lifestyle photo, serving as a guide and inspiration for prospective buyers.

Share the Specs in a Visually Appealing Way

Does your product have a lot of technical details or specifications? Amazon A+ Content lets you feature relevant information on your detail page through lists, tables, charts, and more. You can provide exact measurements, capacities, components, materials, colors, and the like. If you were a buyer, wouldn’t you appreciate knowing all the facts upfront? We would!

Put Product Benefits Under a Spotlight

Help shoppers understand why they need your product and why they should purchase from you instead of your competitors. For example, you can say your kitchen mixers have energy-saving technology, your purse organizers are made from recycled materials, or your air purifiers have a built-in mosquito catcher. Share three to five of the most persuasive benefits to excite customers about your product. Think of what will convince YOU to buy and apply your ideas to your business.

Build Trust and Authority

Amazon A+ Content allows you to establish yourself as an expert in your product category. You can give tips and words of wisdom to build a trusted relationship with customers. For example, if you sell resistance bands, recommend different ways to use them. For electric razors, provide shaving guidance. Sharing your expertise makes you an authority shoppers want to buy from.

How Amazon A+ Content Boosts Revenue

A+ Content is undoubtedly one of the best tools for increasing visibility and product sales. Here are some of its major benefits:

Improved Conversion Rates

Once shoppers land on your product page, A+ Content keeps them engaged. Product images, demonstration videos, and comparison charts help visually showcase must-know details about your product in an easy-to-understand format. Sellers report that A+ Content can increase conversion rates by up to 30%.

Better Product Knowledge

A+ Content gives you more space to discuss a product’s features, specifications, advantages, and others. Use this opportunity to address common questions, break down complex concepts, and help customers understand what they’re spending their money on. The more informed your prospects and customers are, the more likely they will buy from you.

Stronger Branding

Amazon A+ Content hands you the freedom to express your brand’s unique voice. Use custom images, logos, videos, and messaging to build brand recognition and give your product listings a consistent look and feel. In due time, strong branding through A+ Content can become a key sales driver, setting you apart from business rivals and building customer loyalty.

Accommodated Mobile Shoppers

Amazon limits product descriptions on mobile devices, requiring shoppers to click for additional information. Extra clicks can make you lose customers and lower your return on investment, as most people use their smartphones in short spurts with shorter attention spans.

Fortunately, listings with Amazon A+ Content are automatically optimized for mobile viewing. This upgrade enhances user experiences by allowing mobile visitors to view all relevant product details on the listing page, increasing the likelihood of completing a purchase.

Remember, three-quarters of all e-commerce transactions occur via mobile. Being able to show product descriptions without additional clicks can boost sales.

Higher Ad Returns

Amazon has all sorts of deals and coupons to improve sellers’ visibility on its marketplace. It often recommends pairing those discoverability tools with A+ Content to increase sales and get a better return on investment. So, if you have a product promotion coming up, ensure the listing description is optimized with top-notch content before going live. A+ Content is super helpful for boosting your visibility, engaging customers, and driving more traffic and sales on Amazon. The benefits are too huge to pass up on.

You now have the inside scoop on the key benefits of Amazon A+ Content. With compelling images, videos, and content tailored to your product and customers’ needs, Amazon A+ is a game changer for your business.

Let PrimeView Build Your A+ Pages

Create A+ Content for your products today and see your conversions and earnings soar. With A+ content, the possibilities to connect with your target buyers and stand out from the competition are endless.

Success is just an A+ content page away. If you’re ready to give your products the spotlight they deserve, call us at +1-480-970-4688. The future of e-commerce is visual, and the PrimeView team can help you show your customers everything you’ve got.