In 2023, Forbes’ General Website Statistics revealed that approximately 71% of businesses have a website, and that 28% of all business activity occurs online. If you run a business and have an online presence, you need service sages to provide a seamless user experience, allowing your potential and returning customers to access the information they need. Each service page also requires an online form, which ensures your customers can take action.
What Is a Service Page?
This web page on a company’s site provides detailed information about the products or services available. Service pages typically include information such as features, benefits, pricing, and reviews or testimonials, all of which work together to convince potential customers to engage with that company.
What Is an Online Form?
An online, onsite, or web form provides customers with a convenient and user-friendly way to send inquiries, feedback, or even place orders. By incorporating well-designed online forms on service pages, businesses can streamline their communication channels, increase customer engagement, generate leads, and boost their bottom line.
Online Form Facts and Figures
If you need convincing to incorporate online forms into your website (or improve your existing ones), below, we have gathered the most compelling facts and statistics to help sway you in the right direction.
Lead Generation Statistics
- Generating traffic and leads is the biggest marketing challenge for 63% of businesses.
- 85% of marketers claim lead generation as their most crucial digital marketing goal.
- Companies that automate lead management via contact forms see a 10% increase in revenue after six to nine months.
- 74% of businesses use online forms for lead generation. In addition, almost 50% shared that their forms are their best-performing lead generation tool.
- Lead generation is one the three main objectives for businesses with content marketing efforts, along with sales and lead nurturing.
- Improving lead quality is a priority for over 68% of B2B marketers, followed by 55% aiming to increase lead volume.
- Inbound marketing strategies, including onsite forms, are a leading source of leads for 50% of marketers.
- Search is 300% more effective than social media in driving traffic to content sites.
- Organic links account for 70% of the links people click on, while 70% to 80% ignore paid ads when using Google, Bing, or any other search engine.
- 3% of target audiences are actively buying, 56% need more time to decide, and 40% are preparing to complete a transaction.
- 58% of businesses plan on increasing their lead generation budget.
- Lack of resources is the most significant hurdle for up to 61% of companies wanting to generate more leads.
- As much as 1 of 4 marketers does not know how to gauge or measure the success of their lead-generation efforts.
Form Conversion Statistics
- Site visitors are more likely to fill out online forms when they appear above the fold.
- “Go,” “Click Here,” “Download,” and “Register” are some of the most persuasive CTA button texts. You can check out this guide to The Best Words to Use In Your Call-To-Action for more information.
- Creating a sense of urgency can help encourage a visitor to complete a form.
- The Daily Egg shared that the words “you,” “save,” “proven,” “results,” “guarantee,” “easy,” “new,” and “free” are the most compelling, action-promoting words in the English language. Used correctly and creatively, they can raise overall form conversions.
- Only 40% of marketers use multi-step forms. About 17% of those who do credit them with their satisfaction in lead generation.
- Left-aligned labels improve readability and form conversions.
- Adding labels on top of onsite form fields lead to higher completion rates.
- Removing even one form field can boost form conversions by up to 26%.
- Quiz-like web forms have the potential to triple conversions.
- Increasing the value proposition and featuring trust signals can increase conversions by 60% or more.
- Adding 50 or more reviews per product can increase conversion rates by 4.6% in an eCommerce store or on an online order form.
- The peak time for form conversions is at 9 pm, indicating that people prefer to complete forms, particularly order forms, from the comfort of their own homes.
- Online form conversions peak at 9 pm, indicating that people prefer to complete forms, particularly order forms, from the comfort of their homes.
- Web forms accessed on Chrome have the most impressive conversion rate at 17.8%. Firefox comes in second at 17.3%, followed by Internet Explorer at 15.9%.
- 70% of consumers go through online product reviews before buying.
- Conducting A/B tests, analyzing form data, and improving the user experience are all associated with higher onsite form conversions.
Web Form Abandonment Statistics
- Around 12% of potential customers will abandon a form during checkout if it does not feature any trust badges.
- Asking or requiring a user to provide their contact information can reduce conversion rates by 5%, followed by home or office address (4%) and age (3%).
- A survey revealed that 29% of site visitors consider security issues a top priority when completing online forms, followed by the number of fields or length of the form (27%).
- The main reasons for high web form abandonment rates include hidden costs (taxes, shipping), mandating account creation, and a lengthy or complicated checkout process.
- Approximately two-thirds of users (67%) will leave an online form incomplete if they encounter difficulties.
- Requiring users to create an account can cause 23% of potential customers to abandon the checkout process.
- Activating a form’s CAPTCHA feature can increase abandonment rates.
- Two-column forms can cause frustration and lead to form abandonment.
- Dropdown form fields experience the highest form abandonment rates.
- Cutting down the number of onsite form fields to three can reduce overall abandonment rates.
- Offering something valuable and helpful, such as a free trial period, motivates more than 30% of people to return and complete a form.
- Improved checkout design and processes can cut form abandonment by up to 35%.
Service pages with well-designed online forms can generate traffic, attract leads, and convert a passerby into long-term customers. Knowing the above web form statistics can serve as a guide when setting growth-driven goals for your business. And, with our web design and development services, you can achieve those goals and more.
Go Make It Happen
If you want to stay ahead of the curve in today’s competitive marketplace, ensure your service pages feature well-crafted online forms that allow your customers to connect with you easily and efficiently. Talk to PrimeView’s digital marketing specialists today. We look forward to implementing the vital components of onsite forms into your website.
Sources:
- (2023, January 3). WPForms. https://wpforms.com/online-form-statistics-facts/
- (2019, January 5). 5 Tips for Better a Contact Form Conversion Rate. QUICKSPROUT. https://www.quicksprout.com/contact-form-conversion-rate/?display=wide
- The Ultimate List of Marketing Statistics for 2022. HubSpot. https://www.hubspot.com/marketing-statistics
- (2018, March 15). 8 Characteristics of High-Converting CTA Buttons. The Daily Egg. https://www.crazyegg.com/blog/high-converting-cta-buttons/
- (2019, December 16). Forms Aren’t Dead: The State of Email Lead Capture in 2020. HubSpot. https://blog.hubspot.com/marketing/state-of-email-lead-capture
- (2015, February 1). The Fold Manifesto: Why the Page Fold Still Matters. Nielsen Norman Group. https://www.nngroup.com/articles/page-fold-manifesto/
- (2016, May). Deliver Peak Experiences With Interactive Content. Content Marketing Institute. https://contentmarketinginstitute.com/wp-content/uploads/2016/06/Ion_CMI_InteractiveContent_Report_Final.pdf
- (2012, March 20). Ecommerce Consumer Reviews: Why You Need Them and How to Use Them. Econsultancy. https://econsultancy.com/ecommerce-consumer-reviews-why-you-need-them-and-how-to-use-them/
- (2022, November 29). Form Abandonment: 10 Ways to Track & Eliminate It Today. Venture Harbour. https://www.ventureharbour.com/10-ways-decrease-form-abandonment/
- 48 Cart Abandonment Rate Statistics 2023. Baymard Institute. https://baymard.com/lists/cart-abandonment-rate
- (2015, June 3). Nearly 70% Of Consumers Rely On Online Reviews Before Making A Purchase. Consumerist. https://consumerist.com/2015/06/03/nearly-70-of-consumers-rely-on-online-reviews-before-making-a-purchase/