Convert Today: The Best Words to Use In Your Call-To-Action

Peter A. Liefer II | Posted: February 20th, 2018 | Updated: September 16th, 2022

Do you want to improve your conversions without spending a ton of time testing different designs and layouts? According to Optinmonster, you could see a 12.7% increase in your conversion rates by adding a few power words to your call-to-action (CTA).

The words you write on your CTA can break the line between a conversion and a bounce. Your text should be clear and specific to prompt a visitor to complete your offer.

If your visitors are not clicking on your CTA buttons or text, the chances are that you are failing to provide compelling enough copy.

What is a Power Word?

Power words are what smart copywriters use to trigger a psychological or emotional response. They’re called “power words” because of their persuasive appeal that most people can’t resist.

In a previous article, we talked about the types of CTAs you should try on your blog. Today, we will discuss which words can improve your click-through rates. Let’s get started!

  1. Use a verb or action word

Your call-to-action exists to encourage visitors to take the next step towards helping you gain a profit. Using a verb enables a reader to get from point A to B, as it provides direction and guidance to your visitors.

  • Learn – We are naturally curious species with a drive to gain as much knowledge as possible. If a visitor is already interested in a product, they may want to learn more before making an informed decision. For instance, you could say, “LEARN more about this product,” or “DISCOVER the benefits of this service.”

  • Join – We love being part of a community. Using the word “join” makes people feel like they’re taking action by becoming part of something great. Here’s an example: “JOIN the fastest growing network of online business entrepreneurs.”
  • Grow – If you have the necessary tools to help others accomplish their goals, this is the type of CTA you should be using: “GROW your business today.”
  1. Add a personal touch

Your website is meant to generate leads and convert sales, but profiting would be impossible without the right customers. It’s not always about your business. Your CTA should be focused on visitors and what you can offer them.

  • You/Your – These power words can make visitors feel like you care about them — not their money. These words personalize your CTA, allowing visitors to feel like you’re doing something for them. “Improve YOUR technologies today.”

  • Me/My – Similar to “you/your,” these words help in giving visitors the feeling of possession. It also allows a visitor to feel how genuine you are as a business. “From MY team to YOU, get a free service this Thanksgiving!”
  1. Make it negative

A negative call-to-action can appear raw and honest. It also makes a visitor stop and think about what they’re reading. But how exactly does this work? A negative CTA will play on a visitor’s fears and frustration — but you’ll be right there to provide a solution.

  • Tired – Tired gives the impression that you’re sick, fed up, or at wit’s end towards something “TIRED of low profits?” It makes readers relate to your writing and in turn, convince them to explore what you can do to help.
  • Worried – We all worry about something. Using this word can trigger a problem within a reader, in which you can provide a solution. For example, “WORRIED about your conversion rates?”

  1. Add communicate value

You CTA should always answer the question, “What am I getting out of this?” Words that provide incentive are an excellent way to tell visitors why they should click your CTA, one that should fulfill an underlying desire.

  • Want – Want is a word that conveys desire, which characterizes something a person does not have. You can fill this void by using want in your CTA. For example, “WANT to double your income?”
  • Need – A need takes a want and makes it urgent. “NEED help responding to negative reviews?” It also shows the visitor that you’re confident in what you have to offer. “The only service provider you will ever NEED.”
  1. Provide a solution

When a web user visits your website, they are most likely looking to fulfill a need. Make sure you can deliver by providing the solution via your product or service.

  • Get – A visitor is always interested in what they’re getting out of clicking your CTA. When they get something incredible, they are more likely to take your offer. “GET an award-winning web design.”

  • Find – This word urges visitors to make a discovery. “FIND out how you can turn visitors into customers.”
  1. Make it urgent

Your words should compel visitors to click your CTA as soon as possible. Your goal should always involve getting a visitor to do something right now as opposed to later. You can easily create this urgency in your call-to-action by adding in words that are “time-sensitive.” Don’t give someone time to think about whether they should complete an action or not — get them to do it today!

  • Now – This word helps in telling visitors that they should be doing something in the present moment and without further delay. “Buy NOW!” and “NOW is the time to expand your online reach” are excellent examples.
  • Today – There is no better time to do or start something than, you guessed it, TODAY. This word helps you encourage visitors to take action, not tomorrow, not a week from now, but today. “Get a freebie TODAY!” compels visitors to take action and receive your offer within the next few hours.

Experience greater conversions today!

A change in one word can significantly impact how your website converts leads into sales. Therefore, it’s crucial to test different words to see which ones result in the highest amount of click-throughs. If you are tired of calls-to-action that just don’t work, contact PrimeView at 480-970-4688 to ensure that your CTAs provoke an immediate response.