For more than 26 years, Imperial has served clients throughout the western United States, with a reputation built on reliability, compliance, and craftsmanship. The new website will honor that legacy while introducing a clean, mobile-friendly design built to make it easier for both new and existing clients to connect with the company. From refreshed branding and striking project imagery to a streamlined hiring section and clear pathways for inquiries, the site will be shaped with both function and user experience in mind.
The platform will support Imperial’s continued growth in Phoenix, where the company has deep roots, as well as across Southern and Northern California and Las Vegas. Imperial’s work in affordable housing has become increasingly relevant in these fast-growing urban markets. The new site is being developed to speak directly to property owners, REITs, brokers, and commercial decision-makers—audiences that value fast, clear communication and a trustworthy project partner.
“This collaboration is coming together the way the best partnerships often do, with a shared vision and mutual respect,” said Peter Liefer, CEO of PrimeView. “Imperial Contracting has a strong sense of what they want to communicate. We’re helping shape that message and deliver it in a way that reflects their identity. We’re proud to support their next chapter.”
The announcement comes at a time when a strong digital presence plays a meaningful role in how construction companies are evaluated and engaged. Imperial’s new site is being thoughtfully planned to provide more than just information; it aims to reflect how the company works: straightforward, dependable, and always prepared. The design will help clients and partners learn about the company, get in touch, and stay connected as Imperial expands its presence in both urban and affordable housing sectors.
“The new website is more than just a design upgrade. It will represent how we work, what we believe in, and the standard we hold ourselves to every day,” said Ira Kristol, Chief Growth Officer at Imperial Contracting. “We’re focused on growth, attracting great people, and continuing to deliver the level of service our clients rely on. PrimeView understands that and is bringing it to life with care and professionalism.”
Both teams view the redesign as the beginning of an ongoing collaboration, one that supports Imperial’s continued expansion and elevates its presence in the construction and real estate sectors across Phoenix and beyond.
About Imperial Contracting
Imperial Contracting, LLC is a privately owned general contractor based in Phoenix, Arizona, located at 2020 W Lone Cactus Dr, Phoenix, AZ 85027. Since 1999, the company has delivered over 200 projects annually throughout the western United States, with a focus on multi-family housing renovations, affordable housing, tenant improvements, and hospitality work. Its reputation is built on integrity, a strong safety culture, and a clear commitment to client satisfaction.
To learn more, visit www.imperialconstructionservices.com or contact the team at 866-377-9324.
About PrimeView
PrimeView is a Scottsdale-based digital agency recognized for its work in web design, SEO, and online strategy. The team collaborates with businesses across a range of industries to build websites that perform well and support long-term growth.
PrimeView is located at 1717 N 77th St, Suite 4, Scottsdale, AZ 85257. To learn more, visit www.primeview.com or call 480-970-4688.