Phoenix, AZ, October 8, 2025 — At PrimeView, we are proud to announce the launch of Imperial Contracting’s redesigned website, a project that reflects both Imperial’s evolving brand identity and our shared commitment to building digital platforms centered around client connection and service excellence. The Phoenix-based general contractor, with more than 26 years of experience in multi-family and affordable housing rehabilitation, partnered with our Scottsdale team to create a modern, user-friendly online presence. The new site, now live at www.imperialconstructionservices.com, makes it easier than ever for Imperial’s clients and partners to connect.
Developed in close collaboration with PrimeView, the platform introduces a mobile-first design with refreshed branding, dynamic project imagery, and intuitive navigation that simplifies client inquiries and engagement. It highlights Imperial’s legacy of craftsmanship while presenting a modern digital presence that emphasizes service, trust, and responsiveness—core values that define Imperial’s client relationships.
“Launching the new website is a milestone for Imperial Contracting,” said Ira Kristol, Chief Growth Officer at Imperial Contracting. “It communicates who we are, strengthens connections with clients and partners, and underscores our commitment to customer centricity—delivering personalized attention, reliable communication, and exceptional service.”
For PrimeView, this project went beyond design. It was about creating a digital expression of Imperial’s reputation for integrity and client care. “Our goal was to translate Imperial’s character into an experience that feels authentic and client-focused,” said Peter Liefer, CEO of PrimeView. “The result is a platform that not only showcases Imperial’s strengths but also enhances the customer experience across Arizona, California, and Nevada.”
Designed to scale, the site will serve as a hub for Imperial’s expanding relationships. With clear pathways for prospective clients and talent, it reinforces Imperial’s focus on affordable housing rehabilitation, tenant improvements, and hospitality projects—each built on the foundation of communication, collaboration, and client satisfaction.
About Imperial Contracting
Imperial Contracting, LLC is a privately owned general contractor based in Phoenix, Arizona, located at 2020 W Lone Cactus Dr, Phoenix, AZ 85027. Since 1999, the company has delivered over 200 projects each year across the western United States, specializing in multi-family housing renovations, affordable housing, tenant improvements, and hospitality work. The company’s reputation is built on integrity, a strong safety culture, and a commitment to client satisfaction.
Learn more at www.imperialconstructionservices.com or call 866-377-9324.
About PrimeView
PrimeView is a Scottsdale-based digital agency recognized for its work in web design, SEO, and online strategy. The team partners with businesses across industries to create websites that perform, engage audiences, and enhance customer relationships. PrimeView is located at 1717 N 77th St, Suite 4, Scottsdale, AZ 85257.
Learn more at www.primeview.com or call 480-800-4688.