This year is the year of Responsive Web Design or RWD, which can be defined simply as designing and developing websites that respond to the preferences or behavior of the users. But it is not as simple as one thinks it is. It requires a lot of hard work from web design companies. It involves technicalities that only professional web designers have the passion and the knowledge to work on. For this reason, let’s leave these tasks to them and let’s only discuss its benefits to businesses this 2013:
A significant increase in the traffic
Who will want to visit a site that does not change its screen and size once he or she shifts from one tool to another? Certainly, nobody will. A website that can be viewed perfectly from the PC to a smartphone to tablet makes the search experience of the visitors pleasurable. It allows them to continuously check on the site regardless of their location and the device they use. Therefore, RWD helps increase visitors. A proof to this is the result of the research made by Google/IPSOS OTX MediaCT in April 2011 that stated 81% of smartphone users are accessing the Internet through their mobile devices.
A single website to maintain
Some businesses own two websites to make way for mobile users. If you do the same thing today, this may be costly on your part and harder on the part of one of the web design companies you hire. Remember, we do not have one type of mobile device nowadays. There is iPhone, BlackBerry, Android, iPad and others. You may have to pay for the design and development of different sites specific to these tools. But with RWD, this is no longer necessary. With some technical adjustments, this new approach is applied to search marketing and businesses enjoy them at a lesser cost.
More funds for the business
Creation of new website soon as a new device enters the market is not essential anymore. As the term responsive web design implies, it responses to the preferences of the user, whether he opts to use iPad today and smartphone the next day. For this reason, businesses do not have to spend more on search marketing. They can divide these funds to more important needs.
Online habits are fast changing. Back then, people searched and read from the Internet using their PCs and laptops. Now, the number of those who rely on their smartphones and tablets for research and information are increasing significantly. This is why websites have to be reactive; hence, the responsive web design.