PrimeView Takes Legal Matters to the Digital Age — Launch of Redesigned FR Law Group Website

Peter A. Liefer II | Posted: July 24th, 2019 | Updated: May 21st, 2020

Phoenix Arizona — PrimeView introduces new and improved website design for FR Law Group, leading the way for legal practitioners to meet the demands of modern-day clients and technology.

FR Law Group ( offers “Legal Representation from a Business Perspective,” spearheading legal issues for startups and Fortune 500 companies since 2017.

A Powerful Tool for a Present-Day Law Firm

Founding partners Troy Froderman and Scott Ryan acknowledged that besides marketing, a good website could streamline the processes involved in legal services, as well as boost their traffic and conversions. Their previous website’s performance, however, was not up to par.

PrimeView recommended a website redesign, along with SEO optimization and digital marketing services, to bring FR Law the results they want.

  • Making the site more user-friendly.

Approaching web design and functionality from the end-user’s standpoint is always the right way to design a website. PrimeView rearranged the various page elements, making their site easier to navigate and user-friendly. Visitors can now find and understand the legal services they need with ease.

  • Branding.

The former look and feel of the inner pages failed to match the homepage design, so the whole site was refined to reflect the branding and style they wished to convey. Individual pages for each team member, including Attorney Froderman and Ryan, were also created.

  • Mobile-friendly redesign.

52.2 percent of all website traffic comes from cell phones. Since the former FR Law Group website did not display well on handheld devices, the redesign was optimized for better conversion on mobile.

  • Making ADA compliant.

PrimeView optimized the website to pass ADA grading. While there is currently no legal definition of an ADA-compliant law firm website, FR Law wanted to accommodate persons with disabilities who may be seeking legal help online. Making a website more accessible is not only the right thing to do, but it is also good for business.

  • Static content conversion.

Much of the website had static content, which was converted into actual posts or pages that could be optimized for SEO. Extensive SEO services were implemented to increase the quality and quantity of web traffic.

Stay tuned for a report on how FR Law Group’s new website improved their client acquisition.

If you need legal representation or consulting from highly experienced attorneys to litigate a minor or difficult legal action, they are located at 4745 N 7th St. Suite 310 Phoenix, AZ. Call (602) 566-7425 to talk to Attorneys Troy Froderman or Scott Ryan for a consultation.

About PrimeView

“In today’s fast-paced and technology-run world, a clean, responsive, and optimized website is important to get your business noticed in a sea of online competitors,” says Peter Liefer II, Founder and President of PrimeView — a leading web design and internet marketing company in Scottsdale, AZ and Honolulu, HI.

If your website isn’t delivering the results you desire, call PrimeView at 480-970-4688 for a site overhaul.

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