PrimeView Adds Value to ValuesQuest Website with Redesign

Peter A. Liefer II | Posted: November 10th, 2019 | Updated: May 21st, 2020

Phoenix Arizona — PrimeView, Arizona’s renowned Web Design, and Digital Marketing firm, are pleased to announce the new and improved website design for ValuesQuest Inc, a family-run wealth management company headquartered in Phoenix, Arizona.

Long a client of PrimeView, President and founder Peter Liefer thought it was time to brighten up the look of his website and make it more user-friendly. PrimeView’s team of designers and developers took to the task in earnest and gave newsworthy results. 

Let’s take a tour of the new redesign.

The homepage has a clean, uncluttered look. Instead of having all the navigation displayed across the top as normally done, you find the links to the pages in a “hamburger” icon in the top right-hand corner. 

When you click the hamburger icon, the page links show up larger than if they are compressed to fit in the limited space across the top. Doing the navigation this way makes it easier to read and find the information one is looking for. Also, this “hamburger” method of navigation is used on mobile devices, so it is not needed to make 2 navigation styles for a large screen and for mobile. 

Another navigation innovation occurs when site visitors are given a link at the very beginning in the top fold with “SHOW ME HOW.” This takes them to the ValuesQuest Services page. What is unique about the menu here is that clicking each service makes the information with a graphic appear in the same location. Visitors can see the services in a large format with a graphic, without having to scroll very far down on the page. 

Another great feature is the trust page provided. ValuesQuest “Broker Check” page is beautifully designed and shows all the relevant information needed to let people know they are dealing with a certified financial professional. 

They also provide pages dedicated to their partnership with Commonwealth Financial Network®, a leading independent broker/dealer. With this alliance, ValuesQuest has access to a team of Advanced Planning and Research Specialists who assist in efforts to provide clients with the best possible service. 

They stress that Commonwealth is an independent broker/dealer. This means their firm remains independent, free to act in a client’s best interest, without bias and without pressure to promote a particular product or strategy.

ValuesQuest can simplify the complexities of your financial life by helping manage your wealth in a systematic way for the long term. Check out the new ValuesQuest website here.


About President & Founder of ValuesQuest Inc., Peter Liefer

Mr. Liefer is an Accredited Investment Fiduciary® with 40 plus years of experience in the financial industry. He stresses that experience is a great benefit to his clients.

“We live in a unique time that requires unique approaches to financial management. There is a confluence of risks including trade disputes, tightening of global financial conditions and other factors. With pundits making varied predictions, is it really different this time? You need someone with decades of separating the signal from the noise.” Peter Liefer

Previously a Special Forces Combat Officer in Vietnam, an award-winning speaker, coach, passionate philanthropist, world traveler, yoga practitioner, and mediator, make some people call Peter “The Most Interesting Man in Phoenix.”  His past experiences as and his consequent world travel’s, he declares gave him deep insight and inspiration for how to contribute to the world. 

A mentor to young adults, he teaches them how to leverage their talents to contribute to their community and the world. Showing by example he is on the board and a Chartered Advisor in Philanthropy® (CAP®,) a national organization that works with multi-generational families to create investment strategies and guide them in philanthropic planning.

His philanthropic activities include Free Wheelchair Mission ( Peter recently returned from Vietnam where he helped to distribute free wheelchairs to the many victims of the American war. 

Learn more about what Peter and ValuesQuest offer by visiting the new website. The site is easy to navigate and to discover the essential elements of their financial services.

ValuesQuest Contact Info:

2720 East Camelback Road Suite
200 Phoenix, AZ 85016
Main: (602)765-2224
Fax: 602.296.0207