Importance of SSL & a quicker website to your search engine rankings

SSL: The Missing Link to a Higher Google Score

Aside from standing out in the web and penetrating your target market, it’s equally important to take necessary measures to safe-keep the information your clients disclose via your online platform. SSL can help you do that.

What is SSL?

SSL stands for Secure Sockets Layer. It is a security technology that protects data transmitted between browsers and web servers. It secures and encrypts sensitive and crucial information such as passwords, credit card numbers, and addresses.

SSL is essential for keeping data private and safe from hacker attacks and eavesdropping. Without SSL, all information will be transmitted in plain text, leaving them vulnerable for others to see, steal, or use for inappropriate purposes.

Tighter Security and Higher Google Score

Primarily, SSL keeps your clients’ data and your business transactions secure. Overall, it protects the integrity of your online operations and ensures clients that information they use to transact with you will be kept safe and won’t be used without their consent.

But aside from protection, SSL is also beneficial on your ranking in the SERPs, especially with Google. Aside from relevance, authority, and quality, Google also determines where to place you in the search results by looking at whether or not your website has SSL certificate. So no matter how comprehensive your web design is, how remarkable your content and products are, and how authoritative you are in your niche, you’re missing a chance at ranking higher with Google if you forego SSL.

How to Ramp Up your Website Security

Today, competition in online markets is becoming more steep as ever. But as you continually find ways to stay ahead of the game, make sure that your website security is not neglected.

As a client of PrimeView, we are equally concerned with your web security the same way we value your marketing goals. We can take the responsibility of installing an SSL system on your website, so you can focus more on growing your business and building stronger relationships with your clients.

What’s Next?

If you want to know more about PrimeView’s SSL packages and how it will affect your business strategy and goals, please get in touch with our team. We can discuss further about how the system works and we can provide recommendations based on the kind of business you have and the information that users normally disclose via your website.

Why is Faster Page Speed Important

Quick answer: Page speed affects Google rankings, user experience, and conversions.

Today, it’s all about speed and convenience, especially in online platforms. A website’s layout, design, functionality, features, and stunning imagery will all be for nothing if the page doesn’t load fast enough to keep users engaged.

Here’s why faster page speed is essential if you want to stay ahead of your competitors:

  • In 2010, Google started looking at page speed as a determining factor of a website’s rankings or where it will land on the SERP.
  • Faster page speed can help with user engagement. 18% of mobile users tend to leave a site if it doesn’t load in less than five seconds. 30% will exit a page if it doesn’t load in 10 seconds.
  • Poor loading speed can affect your sales and reputation. 47% of consumers don’t expect to wait longer than two seconds for a page to load. More so, 88 percent of people who had an unsatisfactory experience because of slow load times are less likely to purchase from that e-commerce website, and worse, a third will tell others about it.
  • Slow loading times can affect your website’s overall performance. A one-second delay in loading time can result to an 11% drop in page views, 7% decrease in conversions, and 16% decline in customer satisfaction.

Sources: Google, Econsultancy, Kissmetrics, and Aberdeen