Magento leverages modular e-commerce website building options to give online businesses flexibility with customization and integration. Packed with useful built-in features and limitless possibilities, it’s an exceptional platform that satisfies online shopping preferences. While many open source e-commerce platforms are available, Magento is one of the most used by online retail companies worldwide.
Many business owners choose Magento as their e-commerce website builder because of its rich features and exceptional capabilities. Supported by a global network of 1,150 + technology partners and over 315,000 developers, Magento offers the largest collection of extensions available in the world. All Magento extensions are available for download on the Magento Marketplace.
Open Source and Free
Magento is an open-source e-commerce platform. A Magento download is available without any charge. Since it’s open-source software, website developers are free to change the source code whenever necessary. They can add more features and functions by installing or creating their own add-ons and plug-ins, depending on the specific needs of a business.
Magento Features and Benefits
One of Magento’s best features is that it allows business owners to handle multiple online stores. Users can operate different stores on several websites and manage them all from a single administrative panel. Sales transactions and customer interaction can be managed from a single database, which efficiently saves time spent on taking orders and managing sales.
Magento also has several features that further make business transactions a breeze to manage, such as:
- Multi-Currency support
- International support
- Product browsing
- Order management and more
Magento – A Scalable Platform
Developers can mold it into what they wish. Their only limitation is their vision. It can be developed in a way that suits a specific business. It can adapt to even the most sophisticated business requirements. It is highly flexible, enabling it to serve any business model. Business owners can enhance the platform as they make their way up the ladder, although they have to work with a Magento developer sometimes.
Easy to Use
When you use Magento, the products of your store can be displayed easily. That gives the people a great buying experience. An effective layout and site navigation helps people find what they are looking. Zoom-in ability, product reviews, multiple images of a product are features that make Magento user-friendly and inspires visitors to make a buy and revisit the website.
Search Engine Optimized
If your website does not get traffic visits through search engines, then you are not going to achieve a return on your investment. Search engines love Magento because it creates very clean URLs, tags, and descriptions with keywords. This directly helps in sales and revenue generation. Powerful tools such as Up-Sells and Cross-Sells encourage users to order more products.
Magento store owners can offer mobile shopping experiences across multiple web browsers and devices. An online store which has been developed using the Magento e-commerce platform can include features such as gesture-based controls, image scaling, use of both inbuilt audio and video capabilities drag-and-drop facilities for shopping carts, etc.
Analytics and Reporting
Your Magento online store is associated with Google Analytics, Google Base, and Google Checkout. This allows you to keep track of your site visitors. Get reports on shopping cart abandonment, search terms used within your store, most viewed products, and more.
Security and Payment Options
Magento is a secure platform, the implementation of SSL security and a dedicated IP is easy. Customers will buy from your Magento stores with a feeling of security. This is definitely helpful to increase the conversion rate.
Magento provides different payment methods, this allows you to accept payments using different payment processors such as PayPal, Authorize.net, Google, etc. Additionally, customers can pay through check/money order, credit cards, purchase order and many more.
To view and extensive list of Magento features click this link: Magento Features List
Want your own e-commerce website?
Sometimes, heated competition from other sellers is inevitable on an e-commerce website. If you want more flexibility and control, consider setting up your own e-commerce site. We are experts at ecommerce website design. PrimeView can help you plan, design, and publish one from scratch.
Grow your business today by calling us at 480-800-4464!