Why You Should Use Social Media Marketing on Mobile Devices

Peter A. Liefer II | Posted: March 25th, 2021 | Updated: April 14th, 2021

Millions of customers and consumers who regularly transact on digital platforms are frequent users of smart devices such as smartphones, tablets, laptops, and iPads. There is regular daily usage of mobile devices to access social media applications for business marketing functions. 

Most of the social media applications meant for business purposes are readily available for commercial purposes on online platforms like the Google Apps Store. The best-known social media platforms widely used on mobile devices are Facebook, YouTube, WhatsApp, Facebook Messenger, WeChat, and Instagram.

 The broader use of social media platforms translates to the development of user-friendly pages and paid-per-click advertisements for engaging and reaching users of mobile devices. Massive use and awareness of mobile devices revolutionized the information and data exchange related to social media marketing.

 To create an impactful engagement with the audience, computer scientists and information systems engineers make efforts to increase adequate real-time access to social media marketing data through smart mobile devices.

 Mobile devices are so frequently and extensively utilized that they are replacing old modes of communication. They are also reshaping the attitudes of the people involved in the communication process.

 Technology has emerged with significant dynamic developments, which have yielded merits and demerits for social media marketers and business practitioners in general. These changes in technology have also impacted how people socialize and behave on various platforms. 

The way people interact or socialize is closely linked to how technology has evolved. Psychologically, some of the anti-social behaviors exhibited by young people are seen to have emerged due to technology and social media use; these include truancy, rudeness, and sleeping and eating disorders. So, the phenomena are not all good.

ACCELERATED MOBILE PAGES 

One notable SEO trend is Accelerated Mobile Pages (AMP), which enables news articles and web pages to open significantly faster on mobile devices. AMP brings instant page uploads to internet users, making it ideal for initial user interactions with a website.

 AMP thus contributes significantly to a customer’s e-commerce experience compared with the traditional mobile web. Users will abandon slow-loading sites; therefore, the future of SEM is to prioritize mobile page speed.

One AMP benefit for SEO is pages making use of AMP coding appear in unique places in search results with a special “AMP” designation. Leading people to click on your page more often because they know it is fast.

Another benefit is it’s a ranking factor. Google research shows mobile sites using AMP have an average 2X increase in time spent on a page. The data also shows e-commerce sites experience an average 20% percent increase in conversions than non-AMP web pages. 

VOICE SEARCH  

Although device voice search has been in existence since the early 2000s, there is a growing trend among mobile device users to approach search engines using voice commands. The idea behind voice search is that it is fast, hand-free, and futuristic, which holds great appeal for many people. Voice search is moving a search engine optimization marketer from text-based queries to search engine voice searches termed virtual assistants.

 Therefore, digital marketers need to re-strategize and incorporate voice search into search engine optimization through keyword restructuring to focus on question-based inquiries in a conversational manner. However, voice search still faces users’ resistance as the voice recognition tools continue to struggle to understand regional accents and words.

 Many voice-related technological functions are available in the commercial software markets. Although voice recognition is prone to mistakes and problems in information conveyance and communication enhancement, it is deemed a quicker way for people to execute their duties and responsibilities with fewer hassles.

 SOCIAL MEDIA MARKETING

 The swiftness of social media messages and image circulation has made social media marketing very useful for businesses. Applying digital marketing activities on social media platforms develops an organization’s online brand – its products and services.

 Various social network platforms enable the sharing of podcasts and videos, which fuel viral marketing. Social media marketing develops far more effectively by networking with people to interact, making room for their voices to be heard and understood. A compilation of data from the leading social networks shows that social networks are raising more active users.

 Fostering the idea of sharing social messages to personalized contacts via social media platforms has created a paradigm shift towards exponential social media marketing growth and massive communication trust among users.

 It also encourages consumers to share and link information and stories related to great brands and enables them to share and diagnose their views, espoused experiences, and the creation of customized personal branded content. 

The dynamic nature of social media has created a considerable multiplier effect. The networking of friends and contacts leads to higher direct leverage to the digital marketers, who rely heavily on social media as a key platform and level field to deliver valued promises and better customer experiences.

 SOCIAL MESSAGING 

 A future trend in social media marketing involves companies moving from social network platforms to social messaging. In the beginning, companies focused their efforts on social networks. However, future trends show that more and more companies are investing massively in social messaging applications, which educate and stimulate purchases among customers. 

These applications give a company’s audience a platform for client support and brand features for e-commerce. These platforms effectively implement electronic customer relations management strategies, such as database marketing, after profiling customers digitally.

 Facebook is deemed the best social media platform, given that it is frequently used, popular, and has greater chances of executing social media marketing. The costs and effort invested in building the terminology and structure of social media platforms such as Facebook, Twitter, and Instagram have made it possible to increase the speed of message-sharing. 

The use of hashtags with a sign # and ‘at’ with a sign of @ has made it possible to push the messages quickly, to reach audiences, and engage them like never before. The majority of social media users who get to interact with their product brands mainly through Facebook or LinkedIn may be astounded to see one of their brands reaching out.

 GO MOBILE AND SOCIAL WITH PRIMEVIEW

Let PrimeView use our extensive experience with mobile responsive websites, social media marketing, and social sharing linking strategies to help your company get extensive exposure and drive sales to the next level! Contact us now for a social media marketing consultation or call 480-800-4675.