Tips for the Local SEO Success of Small Business OwnersPeter A. Liefer II | Posted: July 22nd, 2013 | Updated: October 23rd, 2018
Small business owners should not decide to go up against bigger companies in terms of Search Engine Optimization (SEO) – at least not for now. They should first become successful in their local SEO campaign because this is where they have bigger possibilities to grow. Even the best SEO firm in Arizona will tell them about this. If you are one of them and you have no idea how, consider the tips below:
1. Use keywords with geographic location.
If you use broad keywords like “home renovation service” in your content, it will be difficult for your website to rank higher in search engine results pages. This is because you are competing against bigger firms that invest in broader search terms. Additionally, it is likely that the ones who stumble across your site are not your local audience. Whereas if you use geographically-specific keywords like “home renovation service in Chandler AZ”, you can be sure that the users who find your website are actually searching for companies like you; hence, they are your prospect clients.
2. Look for the best SEO firm in Arizona to design your local SEO strategies.
You need the expertise of an SEO company in order to plan your local SEO strategies. You may have the brain to easily understand all about local SEO and create methods to implement but you do not have sufficient time and experience to become successful. Hire an SEO firm because it is still better to spend for something that will offer you positive results.
3. Sign up for local business directories.
Users who are actually looking for products to buy or services to hire perform local search. This is why you have to maximize your reach to possible local clients. One way to do this is to register your business in local directories. This is easy but you need to spend a great amount of time to accomplish this. So as not to waste much of your or someone’s time, just choose the most popular local business listings. Additionally, do not forget to sign up your business in Google+ and LinkedIn. They may be wide-ranging but they also offer good search engine ranking to businesses that listed their profiles.
4. Be consistent when listing your name, address and phone number.
Be sure that you use only one business name, contact person, address and phone number in all your business listings. See to it that the contact person is accessible to answer all inquiries any time. Make it certain that the phone number is working. If you are asked to give the names of the products you sell or services you provide, write them consistently – and correctly – as well. Bear in mind that the people’s decision to call your office depends on what they need and what they see in your profile.
5. Gather and publish reviews.
Ask your loyal customers to give feedback about your product or service and publish it in your site. The more positive reviews you get, the higher your credibility rating will be.
These are only five; there are still a lot more to take into consideration. Hire the best SEO firm in Arizona to do your Local Search Campaign for you – so you can focus more on running your business.