The Most Incredible Article About TikTok You’ll Ever Read!
What is so incredible about this article? What is so incredible about TikTok?
Read on for answers to these questions.
Hickory, Dickory, Dock
Who knew that an old rhyme published in London in 1744 might have prophesied the coming of one of the most successful apps in-app history?
Hickory, dickory, dock
The mouse ran up the clock
The clock struck one
The mouse ran down
Hickory, dickory, dock
Tick tock, tick tock, tick tock
Somehow the writer of this rhyme saw into the future like Nostradamus with his poetic quatrains predicting future events. Well, maybe that is a bit of a stretch. But something about the name “TikTok” strikes a chord. Names of products or apps are important for branding. So the name TikTok was chosen to suggest the short format of the videos.
What is TikTok?
Tik-Tok is an iOS and Android video-sharing app that allows users to upload short videos up to 15 seconds long. The Videos often involve lip-synching or dancing along to songs. The videos can then be enhanced through augmented reality (AR) filters, computer-generated effects layered over real-life images that a camera displays.
If you are over 30, you may be clueless about it. The Chinese-owned short video sharing platform hasn’t been around for a long time, like Facebook or YouTube. So, it is possible you don’t know about it. But, if you have never heard about it, it’s time to come out of your cave and dive headfirst into the real world!
You may have seen videos from TikTok even if you never use the app. Every time you watch a compilation of viral videos on YouTube or your favorite TV channel, pay attention to the corners of the played videos.
Chances are you’ll notice the TikTok logo meaning that the video comes from TikTok, and you can also see the account ID of the creator next to it. The TikTok logo has played a prominent role in the app’s digital marketing efforts.
TikTok says its mission is: “to capture and present the world’s creativity, knowledge, and precious life moments, directly from the mobile phone.”
TikTok has been downloaded almost 2 billion times on App Store. It’s the number one non-gaming app in the United States and the number one social media app on all platforms. On Google Play, it keeps climbing the ranks on all other metrics such as monthly and daily active users. In just two years, it’s come to rival Netflix, YouTube, and Facebook. TikTok’s reach is also global, available in 150 countries in 75 languages.
Where Did This Giant Come From? TikTok Origins and History
TikTok is owned by a Chinese artificial intelligence company called ByteDance. Founded by former Microsoft software engineer and now Chinese billionaire Zhang Yiming, ByteDance has an incredible $75 billion valuation, making it the world’s most valuable startup.
In 2016, ByteDance launched a Chinese version of TikTok called Douyin ((抖音, literally “shaking sound” in Chinese,) and in 2017, it launched the current TikTok for international audiences.
TikTok and Douyin look the same, but the apps are actually two separate systems. A non-Chinese resident will be using the ‘international version,’ having access to (international-specific) content. However, a user registered with a Chinese telephone number will not see the international content.
That same year ByteDance bought an app called Musical.ly for around a billion dollars. Musical.ly was popular in the United States, where users would record videos of themselves singing to a superposed original music track. In 2018 ByteDance merged TikTok with Musical.ly and, by doing so, introduced TikTok to an even bigger worldwide audience.
ByteDance is now so huge it has 20,000 staff with offices in the United States, Japan, Europe, Southeast Asia, Brazil, India, and China.
TikTok – a Virtual Playground
TikTok allows users to add many editing effects and background music to their videos. As a result, the videos can be about anything people want, from comedy and memes to stunts, science experiments, and other creative ideas. In addition, people can record themselves dancing to a song they like resulting in an incredible number of dance videos going viral on the platform.
TikTok videos can be edited to create post-production similar to professional films. Thus, the user has a virtual playground with digital experiences that parallel physical backgrounds. In addition, TikTok provides audio and visual controls for making 15-second videos that loop (and can be combined up to 60 seconds.) Editing controls include:
- In-camera speed controls
- Image-tracking composites
- Collaborative split screens
- Shortened video timelines
Users can add popular soundtracks, voice, or sound effects and create stunning visual effects with filters like face morphing. In addition, video creators can add text layers and stickers. All this is done on a mobile phone.
Try it yourself
Download the app like you would any other platform, and then create an account. First, you’ll have to come up with a user name just as you do with Facebook or Instagram. Once you’re logged in, it will take you to a 15-second video that loops until you swipe it up and go to the next one. And there are millions of these videos.
You can land on anything when you go to the next video. The more you use the app, TikTok’s AI technology customizes your experience. When you “Swipe” and “like,” it starts to show videos related to others you have liked and engaged with. It’s so entertaining you can consume it quickly.
Marketing With TikTok
While TikTok is awash with countless silly videos posted by young people, this was early on in the app’s appearance. Now all age groups are using it. In the US, almost 38% of TikTok’s users are above 30. If you have a business you need to market, then TikTok is a great channel to take advantage of.
The more someone uses this video-sharing app, the better TikTok understands what they like. So, it really helps you as a content creator connect with a target audience and potential followers. This AI-powered feature makes TikTok a great tool to send out a message to your target user. With 500 million active users, Tik Tok is a gold mine for marketing a product or business.
TikTok offers virtually anyone a shot at being discovered and even becoming famous. It’s called organic discovery, and it’s important on YouTube. However, with YouTube, you need to build an audience for months or even years before your new videos start to be picked up by the recommendation algorithm. On Instagram and Facebook, it’s even worse. On TikTok, you’re virtually guaranteed that your video will be seen!