Shopify Facebook Partnership and the “New Normal”

Peter A. Liefer II | Posted: June 1st, 2020

The pandemic has had a serious impact not only on the US economy but on the entire global economy. Stopping coronavirus through containment has had a significant economic cost. A worldwide recession and even depression are the results.

How many times have you read lately this line as the beginning of an article about the pandemic; “These are unprecedented times.” Actually, it is not “unprecedented,” meaning a first-time thing.

We could go back to the Spanish Flu in 1919 or the great depression, the worst economic downturn in the history of the industrialized world that lasted from 1929 to 1939. Of course, most will not remember those times, they only know it through studying history.

But just as recently as 2008, that everyone knows, there was a serious recession where thousands of businesses collapsed, and millions of jobs were lost. However, many businesses did recover and many were started anew.

Adapt to Change 

Times of uncertainty like we are experiencing now has perturbed the status quo and led to what they are now calling “the new normal.” Hopefully what we are seeing now is not going to be the new normal. But to survive any major change whether personal or in business, you must have the ability to adapt to change.

How people shop is one of the biggest changes, which was already underway before the pandemic, and that is the move to ecommerce. If you haven’t done this already, put your business online as a shop, Shopify is a great ecommerce platform.  

There are many other ecommerce solutions, but Shopify is particularly good for the following reason.   

If you do have an online store, you should also consider selling on social media like Facebook and Instagram, the top two platforms used by marketers. (Instagram is owned by Facebook.) Potential customers are spending more time on social media than on your website, so you can expand your reach and find more customers.

Shopify is the only platform that can currently integrate with Facebook’s new shopping tool. Shopify has just announced May 19, 2020, that it has partnered with Facebook to help businesses create “FACEBOOK SHOPS.”

Facebook Shops are a FREE tool that allows you to create a customized online storefront that displays on Facebook and Instagram.   

Sample shop on Instagram

This allows Facebook users to shop without having to leave and go to the merchant’s ecommerce website. Facebook says they are doing this to help with the economic recovery, and that could be their altruistic motivation.

However, it is always desirable to keep visitors on your site, and Facebook has made a good move with this as they depend heavily on their Facebook ads. When a site visitor leaves to go to another site, they will no longer see those ads. Whatever their motivation is, this is a good deal for those running an ecommerce business.

A great feature of Facebook shops is, a Shopify store owner will have control of their storefront INSIDE Facebook and Instagram. You will be able to customize your page and manage your products, inventory, orders, and fulfillment, directly from Shopify.

A seamless experience

In digital marketing nowadays, we are always talking about the importance of a “seamless customer experience.”

This means that when someone interacts with your brand on social media, a phone, ecommerce shop or website, the customer has the same experience. They see the same branding, structure, and values, and the end-to-end interaction is consistent.

Facebook Shops give merchants a way to offer a more seamless experience between the online shop and social media. Doing so can strengthen relationships with your customers. Being able to easily browse, find, and buy products with apps they use every day, can increase sales.

You can actually set up a Facebook store that’s on your Facebook business page and it ties directly into your Shopify store. So, any of your products or collections can be automatically added to the Facebook store that people can actually purchase from Facebook, and you’re not leaving Facebook.

This is great in terms of keeping that conversion rate really high because there’s less moving around of people and their traffic. It’s also cheaper for advertising so you can send the ads directly to your shop page on your Facebook tab.

The best of all it actually integrates with your inventory management system so you won’t accidentally oversell a product -it’s all tied in straight to your Shopify store.

PrimeView can help

It’s a stressful time for many of us, but when the economy changes, we have to change with it or go broke. If you are new to ecommerce like Shopify and would like help setting up and designing a Shopify website and/or setting up a Facebook Shop, please contact us now.