What Are The Uses of SEO Offsite Optimization?

A recent peek at PrimeView’s analytics displayed a keyword string “what are the uses of offsite optimization” with a bounce rate of 100%.

Apparently, the visitor thought the site had content that answered his question, which obviously we don’t have at the moment.

Not until this post.

If you’re new to SEO, have a small business you’d like to implement a bit of DIY SEO, or perhaps you’re an expert who just needs a refresher on offsite optimization, you’ve come to the right place.

What is Offsite Optimization

If onsite optimization is optimizing your website (front and back end) for the search engines, then offsite optimization would be the techniques or strategies to help your site rank well in the search engine results. Basically, offsite techniques involve links that point to your site from other websites (otherwise known as the backlink).

Example:

Site A links to Site B. Which means Site B has one backlink from site A.

Many SEO Specialists would argue how much offsite optimization makes up your overall SEO factor. We say: a healthy balance between onsite and offsite should be implemented, as one cannot exist without the other. You may have a “perfectly” optimized site, and yet have no links pointing to your site – you effectively aren’t sending signals to Google about your “popularity”. On the other hand, you may have a thousand quality links but your site is spammy, your urls aren’t optimized, then what signal are you sending the search engines?

Uses of Offsite Optimization

Google counts your links – not by quantity, but by quality. The SEO industry has learned that the hard way – the recent Google updates have penalized websites with suspicious backlinks. These websites have backlinks from sites such as directories with the sole purpose of hosting a thousand links, providing no value to the search engines.

Incoming links or backlinks sends a signal to Google (especially if you have good quality backlinks coming from authority sites or sites relevant to your niche or industry) that your site is a trustworthy or reputable site.

Some Effective Offsite Optimization Techniques

Press Releases

Aside from getting backlinks, you also heighten the exposure of your company or business as most press releases when submitted to authority PR submission sites, are aggregated by other PR sites or blogs.

Blog Commenting

One way to gain exposure and build a network would be commenting on another blog. This isn’t just about commenting though – it’s about providing valuable commentary on another person’s blog so you won’t be accused of spamming their site and incurring the ire of a community. If you had a new friend, wouldn’t you be annoyed if they kept stating their opinion which is totally unrelated to the topic at hand?

Blog Guest Post

Aside from introducing yourself to the followers of the blog you guest post on, you’re also building a backlink towards your site as most guest posts have an author description or bio at the end of the article.

Offsite optimization is a big factor when it comes to ranking your site. The link building strategies stated above are only some of the techniques we implement here at PrimeView.