Scottsdale Search Engine Optimization for Ecommerce

Peter A. Liefer II | Posted: February 19th, 2019 | Updated: April 10th, 2019

 

If you are looking for an e-commerce web designer in Phoenix or Scottsdale, you need one that not only can design and develop your online store but one that understands search engine optimization for e-commerce. PrimeView can do both to make your store successful with Magento, Shopify, WooCommerce or other platforms.

Whichever one of the e-commerce platforms you choose for your online store, (Check out our e-commerce platforms comparison) you can’t just list hundreds or thousands of products and except search engine traffic to start pouring in. To get traffic and make sales you need eCommerce SEO. A strategic and knowledgeable campaign will increase organic traffic to your website.

eCommerce SEO vs SEO

For an e-commerce website to be search engine friendly you need to use all the best practices of SEO but with additional practices that may not apply to other types of websites.

When doing SEO for regular sites, the main goal is to drive traffic to the site, with e-commerce SEO, you are selling a product. To make sales, you don’t just want traffic; you need targeted traffic that converts. This makes Search Engine Optimization more difficult for e-commerce than it is for websites that just offer a few services like web design and digital marketing.

You are likely to have a hundred or many more items to sell, and the more you have, the more work you need to do to rank for them. Also, you may have many products constantly shuffling on and off your site, causing problems that can make SEO extra difficult.

Keyword Research 

SEO of any type starts with using the right keywords. Naturally, the first choice of your keywords will be ones that are what you are selling. For example, if you are offering computers for sale, ‘computers’ may be a logical keyword. This may get you some traffic, but what you really want is “targeted” traffic.

When someone enters the search term ‘computers’, they are probably at the early stages of the buying cycle. They want to see what is available without necessarily being ready to purchase. You want to get people to your website who are at the right stage of the sales funnel.

Targeted organic traffic comes from users who know precisely what they are looking for. They have a clear intent and will query with long tail keywords like “laptop computers for sale” or even more precisely a brand name or other qualifiers.

With keyword research for e-commerce websites, you need to consider keywords that show a strong intent by the searcher to make a transaction. You don’t want to just use keywords that have a high search volume.

eCommerce site architecture

For a non-commerce website, the category pages may not be as important for SEO, but e-commerce websites need special attention with site architecture.

Optimizing your category pages is important for navigation and for SEO. An optimized hierarchical structure will make your online store easy to use, simple and SEO friendly. If your structure is not optimized, you will have few if any sales.

Hierarchical Structure

 

eCommerce SEO tips

Here are some tips that will improve Search Engine Optimization for your online store.Choosing and ecommerce platform

Product Descriptions

Add a description to the items in your store. A picture may speak a thousand words, but the search engines cannot see images other than alt text, so, make sure to add descriptions of your products.

Don’t use product descriptions from manufacturers!

Manufacture descriptions are used by many online stores, most leaving the text in its original form and rarely written in a way that sells. This results in pages with content that is not unique and may be filtered out by Google. Try to create unique content.

Optimize Images

Images use many more bytes than text, especially e-commerce sites, their size and complexity can hurt your web performance and load time. There are plugins that will automatically optimize images when you load them, which will save you a lot of time.

Name your image files

To improve SEO name your images correctly in a descriptive way so that search engines can understand what the image is showing. Besides naming them correctly use alt tags, descriptions given to an image that in your website’s code.

Product Reviews

Around 70% of buyers look for product reviews before making a purchase on an eCommerce website. If there are no reviews, you are missing a large percentage of potential buyers. Also, review pages will reach the top of search results easier than selling pages.

Why you need SEO

You can get traffic to your website and get it fast if you use methods such as Google Ads, Facebook or other social networks. The problem is when you stop paying for advertising, traffic and sales will drop.

That’s not the case with SEO. A well-designed SEO campaign will bring traffic to your website 24X7 for months or even years to come. It takes time for SEO to work but the results are long lasting, creating a higher ROI in the long run, compared to any other marketing technique.

So, if you want to have a business that will generate traffic on its own without relying solely on paid advertising, SEO is the way to go.

Get help with your eCommerce website!

PrimeView is a Phoenix and Scottsdale Search Engine Optimization provider that offers expert eCommerce SEO in AZ. It takes a lot of work to compete with the innumerable companies selling products online. Let us help take your online shop to the top of the SERPs!

We provide complete services for eCommerce – design, marketing, and support. We specialize in the most popular, user-friendly and effective e-commerce platforms, Magento, Shopify, and WooCommerce.