Let’s face it, most business owners do not have the skills to create, develop, and manage a website from scratch. They hire IT professionals for that. However, there are times when budget restrains entrepreneurs from seeking out these industry experts to help them set up and manage their website. For some owners, it is a matter of taking too much time for the content to be uploaded because a “professional” has to be asked to put them up. The good news is that modern technology has found a way for business owners to access and manage their own website, and that is through a content management system. In a nutshell, CMS or a content management system allows the website owner to control and manage the content within the website without technical training. In most companies, developers do not write the content for the web pages. They simply put it up in a web format. With a content manager, the content owner can access the parts of the site that they own and publish them, often directly to the Web site or staging server.
Why Use WordPress?
People often make the mistake of classifying WordPress as just a blogging platform. Although that used to be true in the past, WordPress has evolved through out the years into a versatile content management system (CMS). While you can still use WordPress to create a simple blog, now it also allows you to create fully functional websites and mobile applications.
The best part about WordPress is that it’s easy to use and flexible enough for just about anything. That’s the main reason why WordPress has grown so much in popularity. According to a recent survey, WordPress powers 22.5% of all websites on the internet.
Whether you’re looking to use it for your small business’s main website or as a blog, there are a couple of reasons to consider using WordPress. It’s a favorite amongst beginners and experts alike for various reasons: it’s free, customizable, powerful, and easy to master.
Different Ways to Use WordPress
WordPress can be used in many different ways. It is open to so many possibilities. You can use WordPress as the following:
- Content Management System (CMS)
- Rating Website
- Shopping Store
- Video Collection Site
- Membership Site
WordPress is Still the Preferred Content Management System of Big Brands and Top Companies
WordPress is an awesome content management for websites of all shapes and sizes. One of the common misconceptions about WordPress is that since it is open source, it may not be good enough for big brands. This is why there is a list of the most notable brands and companies that are using WordPress on their websites.
- The New Yorker
- BBC America
- Sony Music
- MTV News
- ebay Inc
- Best Buy
- Ford Social
- Time Inc.
- Facebook Newsroom
- The New York Times Company
- Google Ventures
- Harvard Business Review Blogs
- Larry King Liveblog
- ExpressJet Airlines
- Inside BlackBerry
- The Rolling Stones
- The Walking Dead – AMC
- The Mozilla Blog
- The Wall Street Journal Law Blog
- Reuters Blogs
WordPress is Free
WordPress is a free software, this means you are free to download, install, use and modify it. You can use it to create any kind of website. It is also open source which means the source code of the software is available for anyone to study, modify and play with. There are currently 2600+ WordPress themes and 31,000+ plugins available for free. You can download, install and use them on any website.
WordPress is an Open-Source Software
Due to the nature of open source, WordPress is a community software. It is maintained by a large group of volunteers majority of whom are WordPress consultants with active interest in growing and maintaining WordPress. Anyone can contribute to WordPress by writing patches, answering support questions, writing plugins, creating themes, translating WordPress and updating documentation.
By using WordPress you become part of that awesome community. You get free support from other community members, download free plugins and themes, and once you have little experience with WordPress you can even contribute back to the community.
WordPress is Easy to Use and Learn
WordPress is used by millions of people and almost every day new people are joining the WordPress community by creating their first WordPress powered websites. The reason why people quickly adapt to WordPress is because it is fairly easy to use.
WordPress is Extendable by Using Themes and Plugins
Most people using WordPress are neither web designers nor programmers. As a matter of fact most folks start using WordPress without any prior knowledge of designing websites.
The reason why WordPress is such an ideal candidate is because there are thousands of free templates (themes) to choose from, so you can give your website any look you want. There is a WordPress theme for just about everything.
WordPress themes are easy to customize because a lot of them come with their own options panel allowing you to change colors, upload logo, change background, create beautiful sliders, and do other cool things with your website without ever writing any code at all.
WordPress is highly flexible and can be extended by using plugins. Just like themes, there are thousands of free and premium plugins available for you to use (What is a plugin?). Not only these plugins can add extra functionality to WordPress, there are lots of plugins which can add a whole new platform to your WordPress site. Take a look at the plugins we are using on WPbeginner.
WordPress is Search Engine-Friendly
WordPress is written using standard compliance high quality code and produces semantic mark up which makes your site very attractive to search engines.
WordPress is Easy To Manage
WordPress comes with built-in updater that allows you to update your plugins and themes from within your WordPress admin dashboard. It also notifies you when there is a new version of WordPress is available, so you can update it by just clicking a button. You can keep all your WordPress content safe by setting up automated regular WordPress Backups.
WordPress Can Handle Different Media Types
Using WordPress you are not just limited to writing text. It comes with built-in support to handle images, audio, and video content. You can also use for document or file management.
WordPress supports oEmbed enabled websites which means you can embed YouTube videos, Instagram photos, Tweets, and Soundcloud audio by just pasting the URL in your post. You can even allow your visitors to embed videos in the comments section.
Need help boosting your content marketing strategies?
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