Website Design Framework

The Importance of a Website Redesign

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Website Design FrameworkIt’s just hype, you say. It’s not that important. You already have a successful, 10-year-old website that perfectly showcases your business. More importantly, business has been doing exceptionally well thanks to that website of yours. Why fix it if it ain’t broke, you ask? Well, let me tell you that you haven’t reached your business’ full potential with a dated website. Business can be so much better with the help of a good website redesign. It’s not just about adding new colors or switching panels from left to right; it’s about implementing current web design standards and trends that are vital to your site’s improvement and long-term survival.

It’s crucial to understand that your current website needs a makeover if:

It’s obviously and painfully outdated.

Businesses choose to go through a redesign process for varying reasons, but the main one is having a prehistoric-looking site. You won’t believe how many companies continue to rely on websites that look as if they were designed decades ago. This could hurt the business, especially if users are choosing between several competitors. Consumers will most likely go with a company that has a better-looking, responsive, and easy-to-use website because it provides the assurance that the company is on the verge of growth by keeping up with the latest trends and technologies.

It’s not responsive nor provides a seamless experience across all devices.

More than 52.21% of all web traffic comes from mobile devices. If your site isn’t responsive yet, the chances that you’re losing leads and maybe even customers are high.

It was so easy for companies to maintain their desktop-only sites several years ago when people didn’t use their smartphones to complete school assignments, shop, order food, and connect with friends. Nowadays, users may be looking at your site from a desktop, laptop, tablet or many variations of mobile devices. Whichever they use, they expect a seamless experience from all of these entry points. Users prefer that if they saved a product in their cart on mobile, it would still be there when they go to the site on their desktop. Users want to be able to do research on their phones and share the information they’ve found with friends and family. You may lose these people as customers if your site does not provide a smooth experience across all devices.

Your competitors changed their site.

We’re not insinuating that you have to give your site an overhaul each time one of your competitors change theirs. Having said that, if they make changes that improve their overall rankings and end up pushing you down in searches, it’s likely time to follow their lead and make some major alterations to your website. Maintaining an edge in search shouldn’t be your only priority, but if you’re nowhere near the top of SERPs because competing businesses are keeping you from getting there, analyze what SEO adjustments you can make to your site.

It no longer reflects your business and marketing strategies.

There have been countless times when I’ve talked to people at conventions or conferences and learned that their business strategy has changed or that they’ve launched new products and services. The funny thing is, none of them reflect on their existing website. It’s important that your site mirrors your current strategy and service offerings so you don’t risk losing customers to competitors. If your online presence does not reflect your business and marketing strategies, it’s time to redesign.

It does not support online purchasing.

If you own a prehistoric website, chances are, it does not support online purchasing yet. In the age of online shopping, customers rarely have to pick up the phone to talk about payment options and delivery. If your business revolves around selling products, online purchasing is a definite must. With today’s technology, visitors can easily click on a button and it automatically handles credit card or cash-on-delivery transactions to finalize a purchase.

It doesn’t have a blog.

Blogging is important for a long list of reasons. For one, it’s an excellent way for businesses to connect with their customers on a more personal, in-depth level. Through a blog, you can share tips, advice, facts, and whatever else your readers might find interesting to read. Additionally, blogging is great for SEO. Google loves fresh content on websites, and blogging is the best way to provide this. Plus, B2B marketers who blog receive 67% more leads than those who don’t. Blogging is a great tactic to achieve business growth, which is why you should consider incorporating it during your website redesign.

It was originally built with Flash.

Oh, Flash. Long forgotten, Flash. You must be squinting your eyes wondering what Flash is, but it used to be incredibly popular within many web design circles. But alas, it’s now considered highly outdated and has been for a number of years. Not only is Flash not supported on iPhones and other on-trend devices, but it’s also rendered unreadable by big search engines like Google, Yahoo, and Bing, meaning it’s really bad for SEO. Remember that in order to rank in the search engines, the content on your website needs to be readable.

If your site was built with Flash, it’s most definitely time for a redesign.

Ready to redesign your website?

When you’re finally ready for a website redesign, be sure to prepare and allocate enough resources. Redesigning a website is an exciting process that will help your business reflect its goals and strategies for the World Wide Web to see, not to mention launching a visually pleasing, easy-to-navigate site will help your business grow. If you seek help in redesigning your website, don’t hesitate to contact us at 480-970-4688 and request a free quote.

Peter A. Liefer II
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Peter A. Liefer II

CEO at PrimeView
Peter is the CEO of PrimeView, the leading Arizona Web Design Firm. A veteran in the Web Development and eCommerce industry, he is focused on delivering data-driven results. Learn more about Peter and PrimeView on our Profile. You may also reach us here.
Peter A. Liefer II
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