The Importance of a Domain NamePeter A. Liefer II | Posted: March 13th, 2017 | Updated: October 22nd, 2018
A domain name is a website’s address. Think of it as real estate online. It is virtually where your brand conducts business and takes up residence. Your own domain is where your clients buy. It’s where you build authority and expertise. This is why it is important to select the right name domain.
For example, when you go to the address field of your browser and type in the website of Apple, such as www.Apple dot com, this is the domain name. What you may not realize is that the name of the website actually translates to numbers called an IP address, such as 12.345.678.9. Since people remember names better than numbers, domain names are the result. As a matter of fact, people tend to remember the shortest domain names the best. There are more than just a few good reasons to get a good domain name.
Some business owners and new company entrepreneurs try to cut costs by renting rather than buying a domain name. This is not a good business idea as it shows that you don’t even care enough to invest in your own link.
Build Your Brand
Brand awareness is enhanced when you own a domain name. If your company name and your domain name are the same, this gives you brand reinforcement. It makes it easier for potential clients and existing customers to keep your name in mind and tell their friends about you.
Walk-In Business Becomes More Possible
When you register your own name domain and this matches your business concept, you will draw surfers on the web that are searching for what you have to offer. For example, when you sell lawnmowers using the domain name Lawnmower.com, people browsing will simply stop by your website as virtual walk-in customers. In searching results, Lawnmowers.com might show up more often every time someone types the word lawn or lawnmower on Google.
Internet Presence Mobility
When you buy and own your very own domain name, you can move offices or states as many times as you want and keep the domain. In fact, you can travel across the world and people will still be able to reach you at the same address. The same cannot be said for people that don’t own their own domain. Having different domains will result in losing the momentum you built up your brand with.
When you have your own domain, this tells the world that you are serious about what you do. Not only that, it tells everyone that you are thinking forward. You welcome the Digital Age. It gives the impression that you are stepping up to the plate, going with the program and are keeping updated on the latest and the up and coming technologies. Whether this is completely true or not, having your own name on the domain does give this impression. In fact, it may be the very reason you are staying ahead of the rest.
Your company looks very professional when you have your own domain name. When you publish your website through a free web host site or an ISP, this will give you a so-so, generic domain that does not really spark interest or stand out in any way. Since people don’t completely trust e-commerce and the internet with their money completely, credibility is important. In fact, it may even cross their minds that why should they reveal their credit card details to a company that won’t even spend to buy their very own domain name?
SEO and Your Domain Name
With such different views about how to climb the ranks of Google, the SEO world can be very contentious. With Google continuing to evolve its algorithms for rank, the right approach is anyone’s guess. With the changes in the algorithms, the importance of keywords in domain names has changed as well. Of course, there will be benefits in having your domain name contain target SEO keywords.
SEO Ranking and Your Domain
Believe it or not, when you have a name domain that is a match for your keyword target, this will give you an advantage. However, there is an even more significant factor to think about and that is your domain’s brand-ability. The importance of your brand cannot be denied. It is the basis on which your brand online will be built. Your name domain is how each user will share, remembers, find and relate to your online company. In both search engines and social media, the name domain is the main method in which a user identifies with where the links lead to.
The Real Truth
Some marketers will probably still tell you that search engine optimization is only all about links and keywords. The truth is that brands are something that Google really likes. Eric Schmidt CEO of Google mentioned ones that rather than being the problem, brands are the solution. The affinity for brands is clear and hard-wired. To the human existence, it is so basic that it is here to stay whether you like it or not. Choosing a domain that is brandable is clearly the first step to building a brand.
No matter how much cost-cutting you are taking to launch your company, having a great domain name should not be one of them. As a matter of fact, spending on not just your own domain name but on a great domain name that will work wonders for your brand is a great way to invest. Why should you compromise on the one thing people will recall when it comes to your brand? A domain name is your global internet location. You need to make it stand out and you need to pick the right one. Why compromise on this one thing? This is the one area of your brand that you will need to focus completely on. The results will be truly worth it.
Need a domain?
Having a simple and direct domain can distinguish the difference between creating a successful web presence and getting lost in cyberspace. If you need help securing the appropriate domain name for your business, call us at 480-970-4688 to request a free quote.