How to Elevate Your Web Design Through User Experience (UX) | Digital Marketing GuidePeter A. Liefer II | Posted: June 18th, 2020
What is UX (User Experience) design?
When a person visits your website if they don’t have a good experience they will most likely leave, and never come back.
User Experience (UX) DESIGN is the things you can do to make a user stay on your site and hopefully take a desired action. UX concentrates on how the overall design makes the user feel and helps the user’s journey to solve a problem.
The goal is to create not just a cool looking web design, but one that achieves positive user experience during a visit to your website and is user friendly. User friendly comprises optimizing functionality so a user can easily navigate your site and find exactly what they’re looking for.
In the early days of the internet, companies that had a website were considered as companies with great accomplishments.
Nowadays, the most important target in the web industry is not just to have and develop the website, but also to take into account the user experience. To do this, those providing web design services should understand the intended users’ goals, desires, fears, behaviors, and ambitions.
The components of the user experience in website design
Websites in general have fundamental qualities that will affect the visitors’ experience. This includes:
Usability concentrates on people, their satisfaction, and how they use and understand things. People change very slowly, while technology changes quickly. So, you need to make sure that what you present to users isn’t distant to what they are familiar with. Ensure interaction with your website is effective, efficient, and satisfying for the user.
Usability can be broken down into user experiences like:
- Useful: Does it do something people need to have done?
- Learnable: Can people figure out how to use it?
- Memorable: Do users need to learn again each time they use it?
- Effective: Does it do what it is intended to do?
- Well-organized: Can actions be taken with a reasonable amount of time and effort?
- Needed: Do users actually want it?
- Enjoyable: Is it pleasant, or even entertaining?
A person of average ability and experience can figure out how to use the thing to accomplish something without it being more trouble than it is worth.
Usability is a fundamental level of user experience. Without usability, it is difficult to create a functional user experience. It is important because if a product has bad usability, users are not able to achieve the aims in an efficient, effective, and satisfied manner.
They will leave the website and start to seek an alternative variant. A product with bad usability leads to bad user experience. While developing a website it is critical to ensure that it is usable to reduce the risk of losing users to the competitors.
Utility is a fundamental element of website design that impacts user experience. The utility of a website refers to the usefulness, importance, or interest of the site content to the particular visitor.
Always the same site will not be interesting for two different people. A single design will result in multiple visitor experiences depending on variations in the website visitors themselves. This is why it is always important to design for a target audience, in particular, based on solid knowledge of that audience.
Keep it simple – Nowadays certain designs are overly complex. Utility is needed to provide the functions that users mostly need. When usability is combined with utility, products become useful to users. Simplicity is considered as one of the methods to achieve utility for a great user interface design.
Great web design is transparent and doesn’t force the user to think too much. User functions that take into consideration the aims of users, and offer the easiest ways to achieve these aims without avoidable features.
- Make things clear: understand the main goal of users’
- Use automation: design so users have to do a minimum amount of effort
- Limit options: focus on one category of information
Persuasiveness is an important design aspect. involving the presence, quality, and location of two types of information:
- Vendor Information
- Company name
- Physical address
- Contact information
- Company history
- Testimonials of past customers
- Product Information
- Product color
- Care instructions
Website visitors can trust an online vendor, if they have never heard of you before, by the evidence they are looking for. The visitors will order a product if they can find the comprehensive information they need.
A website may be experienced as fully functional and highly usable in terms of task completion and when offering just what a visitor is looking for. But if it lacks key aspects of persuasiveness, such as adequate vendor and product information, potential sales may be lost.
This is not just a loss for the website owner, it wastes the time of the visitors and foils their goals as well. That is, it impacts their experience negatively.
UX visual design is focused on visual communication and aesthetics of a website. Visual design contains a set of basic elements: color theory, typography, hierarchy, correct placement of the objects, and the other elements. Bringing them together in the right way allows creating a successful design.
The well-developed visual design increases engaging of the users and helps to establish trust and interest related to the product. Visual design elements, such as typography and fonts, color choices, and correct placement, contribute a lot to good user experience.
Human psychology plays one of the main roles in user experience design. A website can be created for different kinds of use. The target audience deserves a well-implemented web site design.
Knowing well the target audience is a web designer’s duty and a key to successful web design. Study of human psychology gives the opportunity to understand how people make decisions, how people think, what makes a user act, or how to encourage people to realize the ideas and aims of a website.
Behaviors like how people see, how people read, how people pay attention, are important web design that if understood will greatly increase engagement.
Contact PrimeView for UX Web Design
Focusing on user experience enables your web site design to focus on the user. By providing a great user experience for your users it helps increase conversions, helps with SEO, and increases brand loyalty and much more.
If you want to know more about how UX design can help your website, then get in touch with us soon. We would be more than happy to discuss the subject in more depth, including how our web design services could help your business.