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How Important is Blogging to Small Businesses?

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If you run a small business and your website is already doing quite well, chances are that you’re wondering if blogging is even worth the time and effort. The short answer is a resounding YES. Blogging is a relatively inexpensive way to enhance your inbound marketing efforts, to drive traffic to your site, build credibility, and attract more prospective customers.

Statistics show that marketers who prioritize blogging are up to 13x more likely to achieve a positive ROI on their efforts, and that companies with blogs receive 97% more links to their website. Numbers don’t lie, that being proven with just over half of business owners claiming that content management is very important and critical to the success of their business.

Here are some of the most important benefits of adding a blog to your website:

1 – Give Your Company a Virtual Face and Voice

There are many words you don’t want associated with your business, and “faceless” is definitely one of them. Having an active blog with fresh and regular content provides a voice for your company, which is a great way to assure that your business remains pro-active in its communication efforts and engages the public with outbound messaging. In a world where connecting with your target audience is so crucial to the growth of your business, a blog can be an efficient and cost-effective way to achieve a healthy, positive communications strategy.

2 – Take Back Control

With Twitter, Facebook, and blogs becoming people’s quickest sources for obtaining information, controlling a message can be very difficult. Having a company blog where you can publish knowledge and disseminate information allows you to control your message, respond to potential issues in a timely fashion, and reassures that your customer-base is getting reliable and trustworthy answers to their questions. You’ll never be able to fully control what people say about your company online, but a blog can go a long way in helping you get your message out to the masses.

3 – Boost Your Traffic

Without getting too deep into the details of search engine optimization, a blog can provide fresh and unique content for your website – a major prerequisite if you want to drive quality traffic to your website. Use your blog to talk about anything ranging from new product launches to promotions, as well as highlighting your value proposition and mission statement. When you have an active and updated blog, search engines will pick up on your website, sending valuable leads to your sales pages. Increased website traffic is a surefire way to increase your company’s bottom line in a cost-effective manner.

Always keep in mind that search engines love fresh content more than it loves web design (but that’s important, too), and there’s no better way to provide frequent content than by adding a dedicated page to blogging on your website. By blogging consistently, you give Google and other major search engines fresh content to index, and you create opportunities to plug in all-important keywords to increase your visibility organically.

4 — Connect with Your Audience

Blogging allows you to show a side of your business that prospective and existing customers don’t get to see through outbound marketing techniques. Blogging gives readers and customers a sense of your company’s corporate standards, mission, vision, and overall personality. Most importantly, blogging allows you to connect with your site visitors by adding questions at the end of your posts to trigger a sense of reaction and engagement. Get the conversation going by initiating that push for readers to leave comments and feedback. By reviewing and responding to your readers’ comments, you can create rapport, build trust, and gain valuable insight into what your readers and customers are looking for.

5 — Create Opportunities for Sharing

Blogging creates an opportunity for your audience to share your blog post with others. Whether they link to your blog post, email it, or share it on their social media accounts — it’s free marketing that further validates you as a credible business.

Blogging often goes hand-in-hand with social media because it’s through platforms like Facebook, LinkedIn, and Twitter that makes it so easy to disseminate newly published blogs. If you want to amp up your the number of times people share your blogs, you should also consider managing your social media profiles.

What to Post

If you’ve been blogging for quite some time and have yet to see significant changes to your traffic, response, shares, and so forth — take a good look at what you’ve been blogging about. Are you merely talking about company news and business offers? If so, it’s time to resuscitate your blog. Instead of every post being about you and your news, mix it up. You may consider blogging about the following:

  • Timely industry news
  • Evergreen posts that share how-to’s, top tips, industry misconceptions and the like.
  • Videos, infographics, graphs or charts, and analysis
  • Interviews with other respected industry professionals

The point is that each content has to catch your readers’ attention and be very interesting to the point of going viral. Just remember to keep your focus on making sure that your audience is informed, educated, and supplied with ample content.

There’s no denying that blogging makes sense. Considering it comes with minimal expenses, you can build your website’s credibility, boost its search engine rankings, increase website traffic, and foster great relationships with potential and existing customers. Blogging is an excellent opportunity that no small business should pass up.

Are you interested in creating a blog for your business?

Blogging is a way to provide relevant information to your readers, Without it, visitors can click out and look for a competitor with the in-depth content they seek. If you require assistance in blogging, do not hesitate to ask any reputable SEO company like Primeview for expert advice on blogging and content-related optimization services. Call us at 480-970-4688 today.