“A picture is worth a thousand words, but what about a picture coupled with words?” Google said in a recent statement about their Local Guides Program.
Google now allows customers to add photos to their reviews. This recent move not just provides insight about whether a place is worth checking out, but gives more exposure for local businesses. The new update allows users to leave a review and take snapshots of your business, which will be visible on your Google Local Page.
In their announcement, Google further explained about the added feature and encourages users to make the most out of it.
“Now, when you share photos and reviews for the same place on Google Maps, you can see them combined in the Google Maps mobile app.
Don’t be shy. Get close and capture the details. Feel free to cut that croissant, poached egg, or hamburger in half to expose its core.
Speaking of food, aside from pictures of interior space or delectable ambrosia, Google Maps loves menus!”
Businesses such as restaurants, hotels, resorts, tourist destinations, shopping malls, and the like will definitely benefit from the added feature.
What It Means for Your Business?
It basically means great news. With this additional feature, you can get more exposure and reach more people. Photos posted alongside user reviews can give potential clients a better feel of what it’s like to visit your business place and try out what you have to offer.
However, it also means that you may need to elevate the look of your business location, services, or offers, to make it more visually appealing in photos.
Just like with leaving reviews, you should encourage clients to take photos of your business, services, products, and the time they spent in your location.
It’s usual with diners to take pictures of food or for tourists to capture a view from a hotel room window, but if your business is not in those industries, you can still encourage clients to take pictures along with their reviews. For instance, a client was happy with how one of your staff provided assistance. You can encourage that customer to take a photo with or of that person, so it can be included in the review.
Aside from enhanced user experience, the recent change also push businesses to be better and consistent at what they do. Because reviews come from people who experience what you have to offer first-hand, take advantage of the time you spent with them, because that moment could not just possibly end up in words, but also in pictures.