It’s easy to get lost in cyberspace, which is why it’s highly recommended to go the extra mile and ensure that your website is visible online. Two of the most popular digital marketing strategies that effectively promote online visibility is organic SEO and social media marketing. Depending on your website, one approach may be more appropriate than the other.
What is Organic SEO?
Organic SEO is the grandfather of digital marketing. SEO, or search engine optimization, refers to the methods used to acquire a high ranking on a search engine results page. Before the age of social media, one of the best ways for a website to rank was through search engines. Internal links, meta-tags, and great authentic content are some of the important aspects that increase the optimization of a website.
This strategy has a tendency to target specific keywords that a website owner wants to rank on. To promote your website using organic SEO, you need to have a keen understanding of what keywords are appropriate for your website.
What is Social Media Marketing?
With the rise of social media, many were quick to realize its tremendous potential in marketing. Social media is all about communication, so when you choose to market on social media, you must engage with people more naturally.
Social media marketing refers to the process of gaining traffic through social media sites. It can include traditional ads that blend in with sites such as Facebook and Twitter, or more natural means of communication such as word-of-mouth and community building activities.
In order to excel at social media marketing, it’s important to know what you want to achieve. People who try to have a social presence without reason often fail. Social media is difficult, so you need to have a plan. Social media marketing can be beneficial over conventional marketing techniques since it avoids people’s natural resistance to traditional methods of advertising.
How Search Beats Social
Organic SEO and social media marketing are at two different ends of the spectrum. Let’s have a look at the reasons why you might want to choose search engine over social media marketing.
1. People rely on search to look for businesses
Let’s focus on our own habits for a second. Whenever we are looking for something or are in need of a service, from a computer repair company to a fitness instructor, where do we go for information? Search engines. Google, Yahoo, and Bing are the most well-known.
A report by Econsultancy claims that 61% of people use search engines to conduct research before making a purchase. This report only shows that if you want to be visible on search engines, you must rank well for your target keywords.
2. You get an idea of what people are searching for
When it comes to search engines, the numbers aren’t always exact, but you do have access to handy tools that will help you find out what people are searching for. SEMrush is a great example in this process. While “web design” may not actually get an exact thirty-three thousand searches per day, you will know that “web design” is a more popular keyword phrase over “website design” that comes in at only twenty-seven thousand daily searches.
3. You can buy your way into the search results
If you can’t climb your way up the organic search results, you can always opt to buy your way into Google’s sponsored links section.
Google AdWords is an online advertising service where one can pay to display brief advertising copy, video content, and product listings within the Google ad network to web users. Even though organic search results might get more traffic, having any presence on the first page of a search engine is far better than having no presence at all.
How Social Beats Search
Moving on, let’s take a look at whether social media marketing meets or beats search engine marketing.
1. Peer recommendations are as easy as a click of a “like” button
One of the great things about social media is once you have a presence on Facebook, Twitter, or any platform of your choosing, peer recommendations instantly happen when someone likes your page or post, mentions your Twitter handle, or tags you brand username. When someone pushes through with any of these actions, their connections receive a notification that serves as a free advertisement since it helps your business get discovered by others with a perceived seal of approval.
2. You can respond to criticism in real time
Online reputation management is a thriving business thanks to bad reviews and other damaging articles about a product, service, or business. Unfortunately, there is little you can do to counter these in search engine results. On social media, however, you will have a chance to turn those complaints around, and maybe even turn them into compliments by responding back in real time. Knowing how to manage real-time crises in the social media space is essential to showing prospects and existing customers how much you care about everyone’s satisfaction with your business.
3. You can buy your way into the pages of your target audience
Thanks to Facebook Advertising, Promoted Tweets, and other forms of social media advertising, businesses can showcase their content in front of social media users. This strategy is a great way to generate traffic to your website, fans to your Facebook page, and increase the visibility of your messages on social media platforms.
The Best Choice To Promote Your Website
While the points mentioned above may persuade you to believe that one strategy is better than another, there is one great reason for you to invest your money and efforts into both search engine marketing and social media marketing strategies: You simply don’t want to put all of your eggs in one basket.
Using both strategies is the best way to let your business capture people who prefer one method or the other, and ultimately, increase the awareness of your business.
Take Action Today
For first-timers, both of organic SEO and social media marketing strategies can be difficult to implement, but having some guidance can help. If you would like some assistance on this matter, PrimeView can map out a strategy that will ultimately maximize your online visibility. Contact us at 480-970-4688 today.
1- Moz.com, November 15, 2016 by Alexandra Tachalova
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