Social media marketing has become an indispensable platform for any business to create brand awareness, and it plays a vital role for businesses to reach their target market online. Gone are the days when social media was just a platform for people to share snippets of their day to day lives. It’s now a way for businesses to gain brand recognition in a less costly method. But how exactly do you attract customers through social media marketing?
There are surefire ways to market your brand and amplify business productivity and audience engagement. Having a social media presence without an appropriate strategy can be just as damaging to your business as having no plan at all.
1. Choose the right platforms for your brand.
It’s not just Facebook and Twitter dominating the social media sphere. Pinterest has now topped Twitter to be the second largest driver of social media traffic, just trailing behind Facebook according to Shareaholic’s latest report. If you business relies on great visuals and aesthetics, highly image-driven platforms like Pinterest and Instagram is the way to go. Google+ is another underrated platform that can help your content rank higher in search results. Furthermore, joining and interacting within the communities of Google+ can expand your target audience. If you’re considering posting ad content, the top platforms you can choose from are Facebook, Pinterest, Instagram, and Twitter.
2. Respect the use of hashtags on Instagram and Twitter.
On Instagram, you can attach up to 30 hashtags per post, and it’s a great way to expose others to whatever it is you are trying to market. Using hashtags enables Instagram and Twitter to maximize yet specify internal search results by filtering information. It ultimately makes it so much easier to find information with a theme or specific content. Businesses can use hashtags to reach their target audience.
3. Images pique intrigue better than words
Unlike blocks of text that often prompt users to keep scrolling down, innovative and creative images help spark interest among your audience. These images are highly share-worthy via social media platforms, which in turn maximizes your brand presence online. Just make sure that the content attached to the image brings more interest among people.
4. Join communities and follow your target audience.
Business accounts are not celebrity accounts wherein they only follow a handful of people like their agents, fellow celebrities, friends, and family. Businesses, especially those aiming for growth, need to reach out and make their presence known. This is especially important on Facebook, Instagram, Twitter, LinkedIn, and Google+. Join relevant groups that might be interested in what you’re promoting. Find pages related to what you’re selling and follow the users who are following those accounts. This will, at the very least, immediately make your brand known to prospective customers.
5. Showcase your customers on social media.
Big brands periodically share stories from customers. If you’re selling skincare products, for instance, showcase your products by inviting customers to share their own photos and words as to how the experience was and how the product worked for them. Then, you can repost it. This is one of the best ways to reach customers on social media; by sharing feedback directly from your customers.
6. Announce contests and give freebies.
Running contests and offering discounts is another great way to reach customers on social media. And if there’s one thing in the world everyone loves — it’s free stuff. Contests and prizes give customers the initiative to engage with your brand, and the longer they do, the more people find out about your business on just word-of-mouth alone. Your customers’ friends and family will see their recent activities, become intrigued, and possibly join in on the fun, becoming a cycle.
Social media marketing will result in success as long as it’s paired with thoroughly planned strategies. By following these six steps, you can easily attract customers, maximize your search engine presence, amplify your brand image across many platforms, and uphold your reputation.
Reach your customers through social media today
To all businesses, brand recognition can be unachievable without effective social media marketing strategies. If you need assistance with SMM, PrimeView can help you strategize and maximize your social media visibility. Call us today at 480-970-4688 to request a free quote.