I’m sure we’ve all, at some point in our lives as entrepreneurs, asked ourselves if we really need a website. How does it benefit my business? How does it compare to traditional marketing pimethods? But the fact that I’m here running my own web design agency answers my questions. Over the course of my career, I’ve had a couple of personal and corporate websites and not once did I regret having them. Having a website, be it for personal use or business, gives you online presence. Think of it this as like having a house or storefront on the World Wide Web. Online presence makes people from all over the world see and hear you, which is why I know for a fact that we, especially business owners, require a website to thrive.
The Internet is global. It reaches people who can’t even understand your language. If you’re selling something, spreading word, or sharing photos of you at a party, a website is certain to cross oceans and reach millions of people without exerting too much physical effort. Having a website is a surefire way to connect with prospects who might be unfamiliar with your business. If you’re looking to expand and reach your target audience, there’s no better way to do it than to possess your own website.
It builds credibility.
For any business, nothing is more important than the ability to be found. There’s no sense in having a business if you’re invisible to your target audience. If you don’t have an established online identity, then customers won’t be able to find you. Not showing up in the search results, or on the Internet for that matter, is one of the fastest ways to lose credibility as a business. It makes your company seem out of touch, dated, and ultimately — untrustworthy.
Even if you’re a pro at word-of-mouth marketing, you could be missing out on a ton of referrals. Satisfied customers are quick to share what they think about a fantastic business, but what about their friends who haven’t experienced your products and services yet? They’ll go straight to Google or other search engines. When they come up empty-handed, you miss your chance at having brand new customers and risk giving the upper hand to your competitors.
Once it’s on the internet, it’s there forever.
Flyers, magazines, and newspapers get thrown out, stomped on the ground, and torn to pieces. You pay a couple of hundred dollars, and your message stays alive for about a couple of hours until it’s left on a shelf to collect dust. On the other hand, whatever you choose to put up on your website will stay in place until you decide to take it down. With the aid of local SEO and social media, you can continually drive traffic to specific content no matter how long it has been since you first hit publish.
It has all of your information in one place.
Twitter highlights 140-character statements like no other online platform. Youtube compiles information-rich videos incredibly well. Facebook is an expert at fan engagement. But a website allows you to bring all those three elements (and more) together in one place where your customers can easily find them.
It shows how well your ads convert into sales.
Say you’re walking down the street and saw a billboard of a soda advertisement. The soda with trickling ice-cold water looked so refreshing that it made you buy one. Score one for the billboard, right? But, the advertising agency responsible for that ad has no idea as to how many sales their billboard converted. With websites, you can weigh your conversions with Pay Per Click campaigns, which work by creating ads with keywords associated with your niche. These ads will appear on the SERPs each time the phrases are keyed in, and there’s a corresponding fee each time they’re clicked on. In other words, PPC is like paying for visits to your website. Analytics and reporting not only tracks advertising, but it also gives you easy-to-understand reports on website visitors, where they’re from or what device they used to access your site. This gives you the arsenal for more successful advertising campaigns, or it can simply tell you if your personal blog is popular.
Websites are simple and affordable to set up.
Believe it or not, there are still traditional business owners who rely on using third-party platforms or avoid setting up their website just because they think it’s complicated or expensive. Yes, we must admit that to an extent, building, hosting and maintaining a website can be costly, but with proper planning and a good web design agency, it’s actually easier and cheaper than ever before. And if ever you’re on a tight budget, you don’t have to be tech-savvy or creative to use simple web publishing tools to build a website in a couple of hours.
Take my advice — there are no more excuses. If you’re putting off building a website, you’re hurting your business. Now’s the best time to get started!
Need help setting up a website for your business?
Putting off the importance of building a website handicaps your business in so many ways. If you need help setting up your website or don’t know where to get started, PrimeView can help you plan it from scratch and create a strategy to maximize your online visibility. Call us today at 480-800-4730 or fill out our online form.
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