E-commerce websites are increasing in numbers every year. Internet shopping has become many’s preferred way of making a purchase, so not only has it become more popular, but it’s also much safer and secure than it was years ago. People have realized just how convenient it is to shop from the comforts of wherever they may be, and online shopping is particularly favored when looking for goods and services that aren’t easy to find locally.
With the massive adoption of e-commerce, consumers have all the information they need at their fingertips. Consumers dictate how they prefer to be marketed to and they can even decide where they want to buy from without having to step outside.
Keep the search bar on the upper left or right corner.
Many of us fail to realize how often the search bar is used. When customers come to an e-commerce site looking for something specific and unidentifiable on the menu, the most common reaction is to use the search bar.
Always consider making the search bar the primary focus of your e-commerce website. Some online shoppers aren’t too keen on browsing webpage after webpage, so a visible search bar keeps them on the site, helps them find what they need, and prevents them from looking elsewhere.
Allow your to customers refine their options.
When customers attempt to search for what they need on your e-commerce site, allowing them to filter their options is crucial. Filtering options are particularly important when it comes to sizing for items such as clothes and shoes. Customers hate finding the perfect piece of apparel, only to discover that you don’t carry it in their size.
Let customers know when you’re out of stock.
Always be on top of your stocks and supplies. For SEO purposes, it’s better to keep the product up on the site instead of removing it and adding it again once you’ve restocked. If a product is unavailable, make it crystal clear by adding a bold text, possibly in a color that’s easily noticeable indicating it’s out of stock at the moment. If something’s unavailable, make it known before a customer even hits “add to cart.”
Showcase your products in HD photographs.
Unlike having your desired item in the palm of your hands, e-commerce is all about buying with your eyes, since you won’t get to touch the real thing until it’s delivered to your doorstep. Having HD photos is a guaranteed way to attract more business. Blurry or pixelated images will be a major turn off, and it’ll also bring down the quality of the website.
Ensure that the “add to cart” button is visible.
This is by far one of the most important elements of any e-commerce website. The clearer, the bolder, and the more attractive the “add to cart” button is, the higher the chance for people to click it.
Don’t decide for your customers by constantly redirecting them to the checkout page.
Most online shoppers hate being sent directly to the checkout page after adding an item. What if they want to buy other things? This is a huge disadvantage for the business since it practically translates to “buy it now” instead of “add more things to your cart.” It’s better to make sure that the basket is visible on every page of the website. Let your customers decide when they want to check out.
Think of the basket as the search bar’s partner in crime. They both need to be on every page. Look for a way to incorporate them together, or better yet design them to appear side by side to achieve a clean-looking site.
Add a newsletter signup form.
Building up a strong email list can be quite a long process, but it’s incredibly valuable for promotion, especially during Black Friday, Christmas, and other splurge-worthy occasions. Having a newsletter sign-up form is standard on any e-commerce site, so try to make yours more appealing than your competitors’.
Don’t ignore the importance of social media.
No matter what the case, cause, or industry, social media plays a significant role in SEO and backlinks. In other words — get to Facebooking, tweeting, Instagramming, and wherever else you see fit to broaden your reach.
Social media links need to be placed somewhere that doesn’t dominate the page. However, hiding them will also render them useless. Nonetheless, the power of social media is undeniable. A simple click to share a great photo of your product could attract more business, so find a way to incorporate them into your website.
Make it easy to contact you.
If it’s likely for you to attract an older generation, then it’s vital that the site has clear, visible phone numbers. Although tablets and mobile devices have established themselves in today’s era, there are still a large number of prospects who are anxious about buying online.
If they see an opportunity to speak to an actual person, there’s a better chance for you to win their trust and process the order over the phone. Otherwise, you could be losing a lot of valuable customers.
Don’t even think about adding delivery charges at the very end.
Most users would appreciate knowing how much the delivery costs will be before they even click the checkout button. A fast way to find abandoned shopping carts is to have extra costs added right before making a purchase. Make sure that the delivery options are clear before the checkout process.
If you are designing an e-commerce store for yourself, then it is an easier process if you plan all of these factors ahead.
Need help setting up your exclusive e-commerce website?
If you’re tired of limited design options and heated competition from other sellers, PrimeView can assist you plan, design, and publish your own e-commerce store from scratch. Grow your business today by calling us at 480-970-4688.
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