Christmas Campaign Digital Marketing Strategy

Peter A. Liefer II | Posted: November 15th, 2021 | Updated: July 26th, 2022

A Christmas digital marketing strategy is a plan that differs from the rest of the year’s marketing strategy. This marketing technique utilizes traditional holiday features to promote your products and services. Christmas is one of the most lucrative shopping seasons of the year, making it one of the busiest seasons for marketers. Here are ten pointers for making the most of the Christmas holiday this year.

  1. Prepare ahead

If you haven’t begun planning your Christmas campaign yet, now is the time to get started! The most effective formula for success is thorough preparation.

When developing a Christmas marketing campaign, you must consider a fundamental message and a sequence of activities and logistics. Consider the resources you’ll require, both financially and in terms of team members.

  1. Bring the Christmas spirit to life

During the Christmas season, the phrase “immersion” has never been more pertinent to marketers. If you want your audience to experience your Christmas joy, you must present a professional picture.

First, include Christmas and holiday imagery throughout your branding: your website, cover photos, social media accounts, and even your email signatures should all have a festive feel. 

Another enjoyable method to demonstrate your Christmas enthusiasm is to share images of your workplace decorated for the holidays or of team members partying together on social media.

  1. Use all available dates

With Black Friday, Small Business Saturday, Cyber Monday, Christmas, and New Year’s all occurring in November and December, it’s reasonable to say that November and December are busy seasons for marketers. If you want to get the most out of your Christmas advertising, be proactive on all dates.

Consider initiating discounts and promotions well in advance of December, as people increasingly begin their Christmas shopping earlier and earlier each year. You may even consider a post-Christmas message or campaign aimed towards helping people overcome the “January slope.”

  1. Online store preparation

The Christmas season is certain to increase visitors to your e-commerce or online business. Is your website prepared to manage this surge of traffic? Before launching your Christmas marketing campaign, optimize your website and check that it can handle the increased traffic. Verify that all pages and links function properly and those loading times are as fast as possible. 

Additionally, you should bear in mind that an increasing number of sales are performed via mobile, necessitating the need for an adaptable design and an optimized shopping experience for mobile visitors.

  1. Adjust your SEO and SEM strategies

While SEO is a long-term strategy for digital marketing, the most frequently searched keywords have a strong seasonal component. As a result, you must complete a keyword analysis and optimize your website for the unique Christmas phrases that your consumers search for.

On the other hand, SEM has a huge influence during the Christmas season. Along with bolstering your organic ranking, you can use the attraction of these keywords to begin AdWords advertising.

  1. Offer Promotions and Discounts

While Christmas is a season for purchasing, this does not mean that people lose their price sensitivity. Quite the opposite, people want to take advantage of the deals to avoid burning a hole in their wallets throughout the holiday season.

Christmas is an excellent time to showcase your finest deals, discounts, and promotions. Two-for-one deals, vouchers redeemable for free products after a certain number of orders, and free delivery are all examples of numerous promotions you may run. Additionally, you may collaborate with other businesses to create cross-promotional Christmas offers.

  1. Create an emotional marketing campaign

Christmas is a time to pull at the heartstrings of those who celebrate it. The importance of family, good deeds, and happiness cannot be overstated. Christmas marketing methods are no exception to the rule of maintaining a delicate balance between rationality and emotion.

The Christmas season is indeed a very emotional time of year, but there is no better time than now to do so. Throughout this time of year, the themes of family, good deeds, and happiness are the most prevalent ones to consider. Take inspiration from the festive spirit and use it in your campaign to provide comfort and happiness to your target audience.

  1. Customize email outreach

Don’t forget to incorporate your email list in your seasonal marketing plan. Make special deals available to your email subscribers before they are available to the general public, and consider developing extra offers only for them. In exchange, promote these exclusive offers to attract further members to your list.

Plan a series of emails to draw attention to your seasonal offer. It’s up to you whether you want to give your customers a taste of what’s to come or reward them with a succession of discounts. Your subscribers may benefit from a special discount code for your actual products or services.

  1. Take advantage of user-generated content (UGC)

User-generated content (UGC) is an ideal supplement to your content for social media marketing since it allows your fans to create content for you. To get people to post about your business on social media, you need to create an interesting campaign. You may add them to your lists, encourage them to include their friends’ names in the comments, and have them use a certain hashtag in their posts so that you can find them more easily afterward. 

You may then repost their content with their permission and credit as part of your campaign. Using user-generated material during a seasonal promotion is a great way to keep a complete product range. User-generated content is a terrific method to maintain your queue full of relevant content when conducting a seasonal promotion.

  1. Bring great marketing initiatives from earlier years back into the spotlight

A successful seasonal marketing plan from the previous year may be replicated to entice your followers and persuade them to make a purchase in the upcoming year. Some businesses provide the same seasonal discounts to encourage repeat business while attracting new clients who want to take advantage of the offer year after year.

It’s a successful, identifiable, and well-known marketing that people actively seek out and anticipate each year. Alternatively, consider putting a fresh take on a well-known seasonal marketing concept.